Tyrrell's Funny Wine Bottles for Lost Block Are Comically Triumphant
Laura McQuarrie — July 7, 2014 — Lifestyle
References: tyrrells.au & packagingoftheworld
The funny wine bottles for Tyrrell's Lost Block Semillon wines feature comical illustrations of a man in search of grapes, telling the story how the wine came to be. Lost Block Semillon was developed as its own label after "an impending storm forced the Tyrrell's vineyard crew to abandon a prized block of Hunter semillon to pick less storm resilient grapes." However, the grapes were picked in the days following the storm and the taste was so remarkable, it was bottled and packaged as its own line.
Each of the different types of wine features a comical caricature ilustrated by Jonathan Cusick, showing scenes from an Indiana Jones-like hunt across various parts of the vinyard.
Each of the different types of wine features a comical caricature ilustrated by Jonathan Cusick, showing scenes from an Indiana Jones-like hunt across various parts of the vinyard.
Trend Themes
1. Personalized Wine Bottles - Using caricatures and clever illustrations on wine bottles provide an opportunity for personalized and humorous branding.
2. Storytelling Packaging - Incorporating a narrative in packaging design makes the product more engaging for consumers and sets it apart on store shelves.
3. Humor in Product Design - Incorporating humor into packaging and product design can offer a unique and memorable brand identity that resonates with consumers.
Industry Implications
1. Alcohol and Beverage - The alcohol and beverage industry can incorporate storytelling, humor, and personalized designs in packaging to create a more engaging and memorable brand identity.
2. Consumer Goods - Consumer goods companies can use comical caricatures and humorous packaging designs to differentiate their products and create a unique brand identity.
3. Illustration and Design - Illustrators and designers can collaborate with companies to create unique and humorous packaging designs that attract consumers and create a memorable brand identity.
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