Blossom Cava's Sparkling Wine Packaging Looks Like Fresh-Picked Flowers
Laura McQuarrie — August 20, 2014 — Lifestyle
References: packdesign & packagingoftheworld
The sparkling wine packaging for Blossom Cava presents itself beautifully like a bouquet. Designed by PackLab, the wine bottle is made so that it can be held by the neck of the bottle, flipping it on its head so that it can be handed to someone like a bunch of flowers.
Although the wine packaging is unusual, it's got a good sense of humor and it definitely makes for a novel gift. It's also easy to imagine that for the numerous types of sparkling wine, there could also be a number of different floral images presented on each bottle to differentiate the contents. The bottle is almost like a two-in-one gift, since it's like getting flowers and wine at once.
Although the wine packaging is unusual, it's got a good sense of humor and it definitely makes for a novel gift. It's also easy to imagine that for the numerous types of sparkling wine, there could also be a number of different floral images presented on each bottle to differentiate the contents. The bottle is almost like a two-in-one gift, since it's like getting flowers and wine at once.
Trend Themes
1. Novel Wine Packaging - Innovative wine packaging that presents itself like a bouquet could disrupt the traditional wine packaging industry by appealing to consumers who are looking for a unique and visually appealing product.
2. Dual-purpose Gifts - Packaging that serves as both a gift of flowers and a bottle of wine could disrupt the gift industry by offering a two-in-one product that is unique and multipurpose.
3. Customized Bottle Designs - Introducing different floral images on each bottle of sparkling wine could disrupt the wine industry by offering a range of products that are visually appealing and targeted towards specific demographics.
Industry Implications
1. Wine Packaging - The wine packaging industry could benefit from an innovation like bouquet wine bottles that differentiates their products on the basis of aesthetics.
2. Gifts and Souvenirs - The gifts industry could benefit from the introduction of products that have dual-use like the bouquet wine bottles which could cater to a niche market of consumers who are looking for unique and innovative products.
3. Wine and Beverage Production - The wine industry could explore the opportunity of customizing their bottle designs to target the demographic of consumers who are looking for visually appealing products.
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