Lidio Carraro's World Cup Bottle is Presented Like a Trophy
Laura McQuarrie — August 18, 2014 — Lifestyle
References: behance.net & packagingoftheworld
Considering that the 2014 World Cup was hosted this year in Brazil, there were a ton of World Cup bottle designs that featured sporty icons, images of players and colors of the Brazilian flag. However, instead of going sporty with its design, this Lidio Carraro bottle is designed to look as luxurious as the trophy that's presented to the winner of the sporting event.
Although there are many brands that create designs inspired by the World Cup, this Lidio Carraro one is in a league of its own, because it was chosen by FIFA to serve as a representation of Brazil's fine wines. Only 2,014 of the limited edition wine bottles will be issued, proudly displaying a stamp that marks the bottle as the "Official Licensed Wine" of the Brazil FIFA World Cup.
Although there are many brands that create designs inspired by the World Cup, this Lidio Carraro one is in a league of its own, because it was chosen by FIFA to serve as a representation of Brazil's fine wines. Only 2,014 of the limited edition wine bottles will be issued, proudly displaying a stamp that marks the bottle as the "Official Licensed Wine" of the Brazil FIFA World Cup.
Trend Themes
1. Sport-inspired Bottle Design - The trend towards designer bottles featuring sporty icons and colors to honor sporting events continues to offer opportunities for disruptive innovation.
2. Luxurious Limited Edition Packaging - Brands can leverage luxurious and limited edition packaging designs to differentiate themselves from competitors.
3. Officially Licensed Merchandise - Creating merchandise that is officially licensed by high-profile events continues to be a popular market trend, especially in the souvenir and collectibles industry.
Industry Implications
1. Wine and Spirits - The wine and spirits industry can leverage sporty-themed bottles to target sports enthusiasts and collectors.
2. Packaging and Design - Architects, designers and packaging manufacturers have a huge opportunity to design luxurious, sport-inspired packaging for high-end brands.
3. Souvenir and Collectibles - Creating officially licensed merchandise can benefit the souvenir and collectibles industry by capitalizing on the popularity of high-profile events like the World Cup.
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