Loxarel's Cora is a Biodynamic Wine That's Influenced by Lunar & Planet Cycles
Laura McQuarrie — August 7, 2014 — Marketing
References: loxarel & thedieline
The 'Cora' biodynamic wine by Loxarel is a wine that's grown and harvested with close attention to the influence that the planets, moons and stars play on crops. This particular wine is treated with organic fertilizer every four years and to show off the uniqueness of the drink, the Paga Disseny agency and illustrator Elena Hormiga came together to create unique packaging for the wine.
Building off the name of the wine, which means "virgin maiden" in Greek, the new wine label features the constellation cluster for Virgo and a unicorn, representing extreme purity. Since constellations are also integral to making a biodynamic wine, this is a great way to tell the product's story through packaging, although it is a little mystical.
Building off the name of the wine, which means "virgin maiden" in Greek, the new wine label features the constellation cluster for Virgo and a unicorn, representing extreme purity. Since constellations are also integral to making a biodynamic wine, this is a great way to tell the product's story through packaging, although it is a little mystical.
Trend Themes
1. Biodynamic Agriculture - Opportunity for businesses to explore the use of lunar and planetary cycles in agricultural practices, leading to unique products with a compelling story.
2. Astrological Branding - Brands can create packaging and design elements that incorporate astrological symbols to enhance storytelling and appeal to consumers who value mysticism and symbolism.
3. Organic Wine - Continued growth in the demand for organic wines presents an opportunity for wineries to produce premium, environmentally-friendly wines that cater to health-conscious consumers.
Industry Implications
1. Agriculture - Disruptive innovation opportunity for agricultural companies to adopt biodynamic farming practices that integrate planetary and lunar cycles, leading to unique and sustainable crops.
2. Packaging and Design - Innovative packaging and design companies can cater to brands by creating customized labels that incorporate astrological symbols and storytelling elements, enhancing product differentiation.
3. Wine Production - Wineries can tap into the growing market for organic wines by implementing biodynamic farming methods and highlighting the celestial influences on their products, appealing to eco-conscious consumers.
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