Blossa's Mulled Wine Packaging Celebrates the Swedish City of Dalarna
Laura McQuarrie — July 12, 2014 — Lifestyle
References: blossa.se & thedieline
Each year, a limited edition packaging for Blossa's mulled wine is designed after a different destination in the world. This time around, the newly released 2013 edition of the bottle designed by the Scandinavian Design Group takes inspiration from the city of Dalarna, Sweden.
In Sweden, mulled wine or "glögg" is a drink that's typically consumed around the Christmas season, made from a mixture of mulled spices and raisins. The limited edition wine bottles are decorated with the kind of painterly flourishes that are used to decorate carved wooden Dala horses and the distinctive color choices on the bottles of glögg are deeply connected to the area, featuring the iconic red Faluröd color and Dalablå blue.
In Sweden, mulled wine or "glögg" is a drink that's typically consumed around the Christmas season, made from a mixture of mulled spices and raisins. The limited edition wine bottles are decorated with the kind of painterly flourishes that are used to decorate carved wooden Dala horses and the distinctive color choices on the bottles of glögg are deeply connected to the area, featuring the iconic red Faluröd color and Dalablå blue.
Trend Themes
1. Limited Edition Packaging - The trend of limited edition packaging with unique designs and themes can be harnessed by beverage companies to create more demand for their products.
2. Cultural Inspiration - Incorporating cultural elements, such as regional colors, patterns, and symbols, in product designs like wine bottles can appeal to consumers who seek authentic and meaningful experiences.
3. Seasonal Beverages - Seasonal beverages like mulled wine can be a way for beverage companies to create excitement and anticipation among consumers and can potentially increase sales during certain times of the year.
Industry Implications
1. Alcohol and Wine - Beverage companies in the alcohol and wine industry can leverage the trends of limited edition packaging, cultural inspiration, and seasonal beverages to differentiate their products in a competitive market.
2. Tourism and Hospitality - Tourism and hospitality industries can collaborate with product designers to create souvenirs or unique gifts that feature local cultural elements and can serve as a memorable keepsake for travelers.
3. Gifts and Specialty Products - Companies specializing in gifts and specialty products can offer a curated selection of unique, culturally-inspired items like limited edition wine bottles, catering to consumers' desire for meaningful and memorable gifts.
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