Vinas de Narvaez Wine packaging Appeals to Artistic Types
Amelia Roblin — November 14, 2013 — Marketing
References: senderocreativo.ar & packagingoftheworld
Because wine and art go hand-in-hand, Viñas de Narvaez Wine packaging is a successful branding strategy. The make of the gorgeous Argentinian alcohol has undergone an image overhaul that's resulted in its ornamental wrapping beautiful ink-infused paper. You get a creative rather than a conventional label here.
Designer Sebastian Vazquez presents five artistic cloaks with different abstract brush strokes and bright colors that are intended to visually reference the unique flavors present in each of the wine bottles. Inspiration came from the grapes themselves, pulling rich reds, purples and blues and accenting them with lush greens and an array of other stimulating hues. Viñas de Narvaez Wine packaging comprises all-encompassing papers that envelop the containers up to the neck. A tight band keeps them secure and emphasizes the elegant shape of the glass.
Designer Sebastian Vazquez presents five artistic cloaks with different abstract brush strokes and bright colors that are intended to visually reference the unique flavors present in each of the wine bottles. Inspiration came from the grapes themselves, pulling rich reds, purples and blues and accenting them with lush greens and an array of other stimulating hues. Viñas de Narvaez Wine packaging comprises all-encompassing papers that envelop the containers up to the neck. A tight band keeps them secure and emphasizes the elegant shape of the glass.
Trend Themes
1. Artistic Beverage Branding - This trend presents an opportunity to disrupt the beverage industry by incorporating artistic elements into packaging and branding.
2. Ink-infused Packaging - This trend opens up possibilities for disruptive innovation in packaging by using ink-infused paper to create visually appealing designs.
3. Abstract Brush Stroke Design - This trend offers a chance for disruptive innovation in design by incorporating abstract brush strokes and bright colors to visually represent the unique flavors of a product.
Industry Implications
1. Wine - The wine industry can explore disruptive innovation opportunities by incorporating artistic packaging and branding strategies.
2. Packaging - The packaging industry has an opportunity to innovate by using ink-infused paper to create visually stunning designs for various products.
3. Design - The design industry can disrupt traditional approaches by incorporating abstract brush strokes and bright colors to create visually captivating designs for consumer products.
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