Wise Wolf Sauvignon Blanc is Packaged in Recycled Glass and More
Michael Hemsworth — July 16, 2024 — Eco
References: accoladewines & scottishgrocer
Wise Wolf Sauvignon Blanc has been announced by Accolade Wines as a premium white wine that prioritizes eco-friendly packaging to keep up with the demands of consumers.
The wine itself is a French Sauvignon Blanc with a crisp profile, light body and refreshing notes of citrus throughout, while tropical fruit notes also shine through. The wine comes in a 100% post-consumer recycled glass bottle with a 100% recycled paper label, 100% recycled plastic closure and a 100% recycled paper pulp outer case. The wine is making its arrival at Sainsbury's locations in the UK now for £12 a bottle.
Marketing Director at Accolade Wines - Europe Tom Smith spoke on the Wise Wolf Sauvignon Blanc saying, "Our team is constantly evolving to align with consumer preferences, and we have identified a significant opportunity to cater to the demand for lighter and premium wine options. This new addition to our portfolio exemplifies our commitment to providing an exceptional wine experience that not only meets the sophisticated tastes of our consumers but also appeals to those who are environmentally conscious.”
The wine itself is a French Sauvignon Blanc with a crisp profile, light body and refreshing notes of citrus throughout, while tropical fruit notes also shine through. The wine comes in a 100% post-consumer recycled glass bottle with a 100% recycled paper label, 100% recycled plastic closure and a 100% recycled paper pulp outer case. The wine is making its arrival at Sainsbury's locations in the UK now for £12 a bottle.
Marketing Director at Accolade Wines - Europe Tom Smith spoke on the Wise Wolf Sauvignon Blanc saying, "Our team is constantly evolving to align with consumer preferences, and we have identified a significant opportunity to cater to the demand for lighter and premium wine options. This new addition to our portfolio exemplifies our commitment to providing an exceptional wine experience that not only meets the sophisticated tastes of our consumers but also appeals to those who are environmentally conscious.”
Trend Themes
1. Recycled Glass Packaging - The use of 100% post-consumer recycled glass in wine bottles showcases a shift towards environmentally responsible packaging solutions.
2. Eco-friendly Wine Closures - Incorporating recycled plastic closures highlights a growing trend towards sustainable practices in the winemaking process.
3. Sustainable Labeling - Utilizing 100% recycled paper labels indicates a commitment to reducing environmental impact through innovative packaging design.
Industry Implications
1. Wine & Spirits - The integration of sustainable packaging in winemaking is transforming traditional approaches and appealing to eco-conscious consumers.
2. Recycling & Waste Management - The demand for 100% recycled materials in product packaging influences advancements in recycling technologies and systems.
3. Retail & Consumer Goods - Sustainable packaging solutions in the retail sector are gaining traction as consumers demand more environmentally friendly products.
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