The LASK Soccer Club Wine is a Sport Drink That Takes Cues from the Field
Laura McQuarrie — June 5, 2014 — Lifestyle
References: impack.at & packagingoftheworld
LASK Soccer Club Wine Edition is in a sense, like a sports drink, but not the kind of drink you'd chug to boost your energy levels during a game. The special wine packaging was created for fans and sponsors of the Austrian football club, celebrating the identity of the club with its logo and recognizable soccer shapes. Two bottles were designed for the Austrian football club by the Impack agency in Austria, including a white one for white white and a black bottle for the darker red wine.
Although soccer and wine seem like two strange things to connect, the bottles manage to make the pairing quite natural. It's very subtle, but the design makes use of hexagonal shapes and stitching that are reminiscent of a black and white soccer ball.
Although soccer and wine seem like two strange things to connect, the bottles manage to make the pairing quite natural. It's very subtle, but the design makes use of hexagonal shapes and stitching that are reminiscent of a black and white soccer ball.
Trend Themes
1. Sports Drink Wines - Creating wines that take inspiration from sports drinks and appeal to sports fans and sponsors.
2. Sports-inspired Packaging - Designing packaging that is inspired by sports and adds a unique brand identity for the product.
3. Subtle Design Elements - Incorporating subtle design elements that reference sports and add a unique twist to the product.
Industry Implications
1. Wine - Creating new and innovative wine products that appeal to a wider audience.
2. Sports Teams and Leagues - Partnering with sports teams and leagues to create custom products that appeal to fans and increase brand awareness.
3. Graphic Design - Incorporating graphic design elements inspired by sports into product design to create a unique brand identity.
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