The KRINK x Barossa Ink Limited Edition Shiraz is Full Bodied
Michael Hemsworth — September 10, 2024 — Marketing
References: retailtimes
The KRINK x Barossa Ink Limited Edition Shiraz has been created by Ink by Grant Burge in partnership with New York City-based artist Craig Costello (founder of KRINK) as an artistically branded libation for consumers in the UK to pick up this fall.
The wine itself comes in the form of a premium Shiraz sourced from the heart of Barossa, Australia which gives it a bold profile that boasts notes of rich berry and hints of mocha. The wine will be available exclusively at Waitrose, Morrisons, Asda, Sainsbury's and Tesco starting this month but will only be on offer while supplies last.
Marketing Director - Europe, Accolade Wines Tom Smith spoke on the KRINK x Barossa Ink Limited Edition Shiraz saying, "Barossa Ink Shiraz has garnered a dedicated following. We anticipate that this limited-edition pack will not only resonate with our loyal consumers but also attract a younger, creative audience to the brand. The Grant Burge Wines brand ethos of ‘Leave Your Mark’ aligns seamlessly with KRINK and his artistic style. We are thrilled to collaborate and introduce this disruptive limited-edition design.”
The wine itself comes in the form of a premium Shiraz sourced from the heart of Barossa, Australia which gives it a bold profile that boasts notes of rich berry and hints of mocha. The wine will be available exclusively at Waitrose, Morrisons, Asda, Sainsbury's and Tesco starting this month but will only be on offer while supplies last.
Marketing Director - Europe, Accolade Wines Tom Smith spoke on the KRINK x Barossa Ink Limited Edition Shiraz saying, "Barossa Ink Shiraz has garnered a dedicated following. We anticipate that this limited-edition pack will not only resonate with our loyal consumers but also attract a younger, creative audience to the brand. The Grant Burge Wines brand ethos of ‘Leave Your Mark’ aligns seamlessly with KRINK and his artistic style. We are thrilled to collaborate and introduce this disruptive limited-edition design.”
Trend Themes
1. Artistic Wine Packaging - The fusion of art and wine branding creates opportunities for aesthetically unique wine bottles that appeal to art enthusiasts and collectors.
2. Collaborative Limited Editions - Creating limited-edition products through collaboration with artists or influencers can stimulate consumer interest and drive exclusivity.
3. Youth-oriented Wine Marketing - Targeting younger demographics with creative and contemporary branding can rejuvenate traditional wine markets and attract new customers.
Industry Implications
1. Alcoholic Beverages - The beverage industry can explore artistic collaborations to create visually appealing products that stand out on crowded shelves.
2. Retail - Retailers can benefit from stocking exclusive limited-edition offerings that draw in customers seeking unique and collectible items.
3. Art and Design - Artists and designers have opportunities to expand their influence by partnering with brands to create one-of-a-kind product highlights.
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