The Wines of Westeros Represent Different Game of Thrones Houses
Laura McQuarrie — June 9, 2014 — Lifestyle
References: thewinesofwesteros & lovelypackage
The fictional world from Game of Thrones may not be real, but The Wines of Westeros certainly are. In the past, there's been Game of Thrones beer and an abundance of drinking accessories inspired by the fantasy world and this Game of Thrones wine by Common Ventures is another tasty offering.
For The Wines of Westeros, Common Ventures developed a set of 12 different wines based on different houses and elements of Westeros. Naturally, the dark Night's Watch is a Shiraz, while White Walkers are represented by a Sauvignon Blanc, which is best served chilled. Each of the wines are branded quite minimally with a small symbol that embodies what it represents from Westeros. The Game of Thrones wine is not yet available, but it can be pre-ordered—it takes a while to come all the way from Westeros.
For The Wines of Westeros, Common Ventures developed a set of 12 different wines based on different houses and elements of Westeros. Naturally, the dark Night's Watch is a Shiraz, while White Walkers are represented by a Sauvignon Blanc, which is best served chilled. Each of the wines are branded quite minimally with a small symbol that embodies what it represents from Westeros. The Game of Thrones wine is not yet available, but it can be pre-ordered—it takes a while to come all the way from Westeros.
Trend Themes
1. Minimalist Alcohol Branding - The minimalist branding of The Wines of Westeros shows a trend towards simplified alcohol marketing.
2. Pop Culture-inspired Alcohol - The Wines of Westeros adds to the trend of producing alcohol based on popular fictional universes.
3. Re-imagining Conventional Beverage Categories - By branding wines based on Game of Thrones houses, The Wines of Westeros disrupts traditional wine labeling and marketing.
Industry Implications
1. Alcoholic Beverages - The Wines of Westeros is an innovation opportunity for the alcoholic beverage industry, particularly wineries looking to venture into pop culture partnerships.
2. Marketing and Advertising - The minimalist branding of The Wines of Westeros could lead to disruptive branding innovations in the marketing and advertising industry.
3. Entertainment and Media - The success of The Wines of Westeros highlights the potential for pop culture-inspired beverages to be developed in the entertainment and media industry.
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