Vlahiko's Dark Wine Bottle Packaging Has Colorful Stitch Detailing
Laura McQuarrie — August 2, 2014 — Lifestyle
References: kommigraphics & packagingoftheworld
The dark wine bottle packaging for Vlahiko was developed by the Kommigraphics Design Studio to bring a sense of nostalgia to the hybrid wine. Vlahiko wine is combined with Bekari wine, making it a premium red wine of its kind. To celebrate the wine's origin from Greece, delicate lines that look like that of a loom were added to the bottle, making it seem as if it was embroidered by hand. As motifs like these can be traced back to places like the Ioannina region, this is a simple and subtle way to show off the wine's proud roots.
The wine casing turns the colorful embroidery details into a polished gold detail, which presents itself beautifully like the premium product it is.
The wine casing turns the colorful embroidery details into a polished gold detail, which presents itself beautifully like the premium product it is.
Trend Themes
1. Nostalgic Packaging - Using embroidery and delicate lines on packaging brings a sense of nostalgia and uniqueness to products.
2. Handcrafted Aesthetics - Incorporating embroidery and handcrafted motifs on packaging creates a premium and artisanal feel.
3. Cultural Heritage Promotion - Utilizing design elements that showcase a product's cultural roots can attract consumers interested in unique experiences.
Industry Implications
1. Wine & Spirits - Incorporating nostalgic and handcrafted design elements can differentiate wine brands and attract consumers seeking premium products.
2. Packaging Design - The incorporation of embroidery and handcrafted aesthetics in packaging design opens up new opportunities to create visually engaging and distinctive product presentations.
3. Artisanal Goods - The use of handcrafted aesthetics can enhance the perceived value of artisanal products and appeal to consumers seeking unique and authentic offerings.
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