The Jam Shed Shiraz Mini Box Stays Fresh for Up to Six Weeks
Michael Hemsworth — November 13, 2024 — Lifestyle
References: accoladewines & talkingretail
Boxed wine is often associated as coming with ample product inside, so the Jam Shed Shiraz Mini Box is positioned as an alternative to provide consumers with a new option to pick up this holiday season.
The boxed wine features 1.5-liters of the namesake Jam Shed Shiraz inside, which is the equivalent of two bottles to make it great for larger serving occasions without offering too much. The wine is reported to have a 26% size reduction overall when compared to the previous format from Accolade Wines, while also boasting 13.6% less cardboard.
Head of Portfolio, Innovation and Sustainability Lucy Ramsay spoke on the Jam Shed Shiraz Mini Box saying, "With the festive season just around the corner, the launch of the Jam Shed Shiraz Mini Box couldn’t be timelier. It’s ideal for social, holiday gatherings, making it easy to share a delicious, quality wine with friends and family. Plus, its guaranteed freshness for up to six weeks after opening means that consumers can savour the taste of Christmas long after the festivities have ended."
The boxed wine features 1.5-liters of the namesake Jam Shed Shiraz inside, which is the equivalent of two bottles to make it great for larger serving occasions without offering too much. The wine is reported to have a 26% size reduction overall when compared to the previous format from Accolade Wines, while also boasting 13.6% less cardboard.
Head of Portfolio, Innovation and Sustainability Lucy Ramsay spoke on the Jam Shed Shiraz Mini Box saying, "With the festive season just around the corner, the launch of the Jam Shed Shiraz Mini Box couldn’t be timelier. It’s ideal for social, holiday gatherings, making it easy to share a delicious, quality wine with friends and family. Plus, its guaranteed freshness for up to six weeks after opening means that consumers can savour the taste of Christmas long after the festivities have ended."
Trend Themes
1. Compact Alcohol Solutions - Mini boxed wines like Jam Shed Shiraz offer convenient, space-saving solutions for consumers seeking smaller quantities with extended freshness.
2. Sustainable Packaging - With significantly reduced cardboard and smaller sizes, compact wine boxes reflect a growing trend towards eco-friendly packaging in the beverage industry.
3. Holiday-themed Product Launches - Timed for festive celebrations, mini boxed wines aim to cater to social gatherings and special occasions, enhancing seasonal appeal for consumers.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverages industry is seeing innovative packaging solutions like mini boxed wines, enhancing consumer convenience and sustainability.
2. Eco-friendly Packaging - Eco-conscious consumers are driving demand in the packaging industry for solutions that reduce waste, as seen in the reduced cardboard usage of mini boxed wines.
3. Holiday Retail - Retailers are capitalizing on holiday-themed products like the Jam Shed Shiraz Mini Box to boost sales during festive seasons through timely and targeted product launches.
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