These Wines Take Inspiration from Elizabeth Bennet and Mr. Darcy
Laura McQuarrie — June 10, 2014 — Marketing
References: packagingoftheworld
Inspired by Jane Austen's Pride and Prejudice, student designers Silvia Albertí and Corinne Carbonneñ from Barcelona created two wine bottles inspired by Elizabeth Bennet and Mr. Darcy.
The 'Elisabeth Bennet & Mr. Darcy' wine types, labels and bottles were designed in such a way that helps to convey each character. Elizabeth is represented as a white wine, while her male counterpart is shown as a darker red vino. Elizabeth's earthiness comes across with the inclusion of the white tree on the label and the more prejudiced Mr. Darcy is shown with a stark bottle, crisper lines and a rigid form. Exploring wine and prejudice sounds like something that would be incredibly appealing to the ladies of a Jane Austen book club.
The 'Elisabeth Bennet & Mr. Darcy' wine types, labels and bottles were designed in such a way that helps to convey each character. Elizabeth is represented as a white wine, while her male counterpart is shown as a darker red vino. Elizabeth's earthiness comes across with the inclusion of the white tree on the label and the more prejudiced Mr. Darcy is shown with a stark bottle, crisper lines and a rigid form. Exploring wine and prejudice sounds like something that would be incredibly appealing to the ladies of a Jane Austen book club.
Trend Themes
1. Literary-inspired Wines - Creating wines that are inspired by famous literary characters provides a unique and engaging experience for consumers.
2. Character-based Wine Labeling - Designing wine labels that visually represent specific characters allows for storytelling and deeper consumer connection.
3. Niche Wine Marketing - Targeting specific consumer groups, such as book club members or fans of literary works, opens up new opportunities to market and sell wine.
Industry Implications
1. Wine and Beverage Industry - The wine industry can explore innovative ways to package and market their products, by tapping into storytelling and unique branding techniques.
2. Design and Packaging Industry - Designers and packaging companies can collaborate with wineries to create visually appealing and character-driven wine labels and packaging.
3. Book Clubs and Literary Communities - Book clubs and literary communities can partner with wineries to create exclusive wine collections, adding a unique element to their events and gatherings.
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