Brands are constantly reinventing themselves but it's only lately that there's been such an abundance of whiskey renovations. Whiskey renovations happen for a variety of reasons, the most common being that not enough people are drinking whiskey, so the drink gets a little revamp. Whiskey has three major sub-sectors: scotch, bourbon and rye, all of which are featured in this list.
This year’s most popular whiskey renovations among liquor companies appear to be flavored whiskey. 2011 saw the introduction of honey, apple, maple and even pepper-flavored whiskey. Additionally, brands have also been experimenting with bottles and labels from personalization to eco-friendly varieties. Another addition to whiskey renovations is that of aged whiskey cologne -- personally I think they should sell all mens cologne out of decanters; they already look like large perfume bottles for men.
No matter the remodel, one thing is certain, whiskey will be here forever and all should raise a glass to the lavish liquor.
63 Whiskey Renovations
63
Alcoholic Milk Cartons
Jorn Beyer's Ecohols are Eco-Friendly Tetra Paks for Major Spirit Brands
62
Vibrant Whiskey Bottles
The J & B Eccentric Colors Line Brings Crazy Fun to a Stuffy Drink
61
Upcycled Alcohol Trinkets
Dust Design Co Gives Obsolete Objects a New Life
60
Honeycomb Booze Branding
Nectar Honey Beer Packaging Takes the Form of its Sweetest Ingredient
59
Intoxicating Barbecues
The Repurposed Whiskey Barrel BBQ Pit is for the Manliest of Men
58
Oriental Whiskey Fortresses
The Johnnie Walker House & Limited-Edition Bottles in Shanghai China
57
Wildlife Whiskey Packaging
Evan Stremke Gives Mandeer Whiskey Some Antlers
56
Origami-Inspired Packaging
Nikka Whiskey Hints at its Japanese Roots With its Unfolding Wrapper
55
Bumbling Booze Branding
Jack Daniel's Tennessee Honey Creates a Buzz
54
Alcoholic Label Tees
The Burton 2012 Line Gets Its Inspiration from Famous Packaging
53
Premixed Whiskey Cocktails
Jack Daniel's Ready-to-Drink Beverages Hit U.S. Shelves in March 2011
52
Customized Scotch Labels
'The Whisky Blender' Website Personalizes Your Experience
51
Creative Whiskey Canteens
The Porsche Johnnie Walker Blue Bars are for Serious Luxury Sippers
50
Winter Wonderland Whiskey
Jack Daniels New Winter Jack Aims to Warm You Up
49
Regal Royal Liquors
Chivas Regal's 38-Year-Old Royal Salute Scotch Whiskey
48
Posh Nomad Booze Packs
Drink in Sophistication with the Daines & Hathaway Travel Bar
47
Canned Whiskeys
Scottish Spirits Releases 12oz. Cans of Scottish Whiskey In South America
46
$460,000 Whiskey Bottles (UPDATE)
The Macallan in Lalique Cire Perdue Exceeds its Estimate
45
Polarized Whisky Bottles
Johnnie Walker Gold Label Serves Itself Chilled & Frosty
44
Boozy Layered Desserts
Bourbon Butterscotch Pudding with Caramel Sauce is a Grownup Delight
43
$15,000 Scotch
Taste This Addition to The Macallan in Lalique Six Pillars Collection
42
DIY Mini Distilleries
The Woodinville Whiskey Company Allows Consumer to Become the Distiller
41
DIY Alcohol Websites
Create Your Own Drink with Flavors & Branding on 'Whiskey Blender'
40
Aged Whiskey Cologne
Thierry Mugler's Intoxicating ‘A*MEN Pure Malt' Scent
39
Punctured Whiskey Glasses
The L'Art de la Degustation Accentuates the Art of Drinking
38
Personalized Scotch Whiskey
The Engravable Johnnie Walker Bottle is Customized Booze With Cachet
37
Whisky Fraud Rising
Protecting "The Recipe" in China, India
36
Crystalized Whiskey Bottles
Royal Salute Whiskey Goes Glam with Gold and Crystal Accents
35
Split-Personality Spirits Spots
The Jim Beam Willem Dafoe Ad is Artistic and Enticing
34
Whiskey Barrel Floors
McKay Flooring Creates Eco-Friendly and Charismatic Stomping Grounds
33
Athlete-Inspired Shooters
‘LeBomb James' is Shot of Choice for Hardcore Cavalier
32
Decapitated Undead Vessels
The Zombie Glass Decanter Adds a Bit of Gore to Wine Tasting
31
Booze-Inspired Footwear
Dalmore and Lutwyche Team Up to Create Whiskey-Inspired Shoes
30
Whiskey-Packed Popsicles
The St. George Single Malt Whiskey Gelato Beats the Heat With Booze
29
Boozy Body Cleansers
Smell Like Hard Alcohol with the Allsorts Liquor Soap Bars
28
Leather Alcohol Pouches
The Whiskey Bottle Holster Has a Cool Cowboy Look
27
Fire-Infused Alcohol
Southern Comfort's 'Fiery Pepper' Whiskey Reaches Another Level of Heat
26
Boozy Sniffer Snifters
The Macallan and Roja Dove Sensory Experience Will Help You Enjoy Whiskey
25
$15,000 Whiskey Bottles
Dalmore Releases Exclusive 1951 Vintage Sirius
24
Whiskey-Flavored Drinks
Arkay Beverages is the First Non-Alcoholic Drink That Tastes like Scotch
23
Bosom-Buddy Booze Campaigns
Bushmills Irish Whiskey Knows a Thing or Two About Longevity
22
Periodic Table Liquors
(ri)1 Whiskey has Rad Packaging and a Smooth Taste
21
Coaster-Embedded Whiskey Bottles
Ryesenberg Gives You Everything You Need to Prevent Water Rings
20
Bold Bacon Beverages
Quench Your Thirst With a Glass of Bacon Whiskey
19
Whiskey Strategy Games
The Jack Daniel's Chess Set is a Superior Drinking Game
18
Gentleman's Gourmet Kernel Packaging
Joe & Seph's Gourmet Popcorn is Charming & Delicious
17
Animated Alcohol Vessels
The LOVE for Johnnie Walker Limited Edition Porcelain Bottle is Cultural
16
Teardrop Bottle Whiskey
Gordon & MacPhail Unveil the Glenlivet 70 Years Old
15
Loch Monster Labels
Ness Whisky Packaging Uses Subtle Graphics to Suggest a Mythical Scene
14
Bastille Day Booze
Auchentoshan 1999 Bordeaux Cask Matured Celebrates the French Holiday
13
Bourbon Burger Joints
Drink Burger King Whiskey With Their Burbon Whopper
12
Sly Scottish Packaging
The Stranger & Stranger Great King St. Design is Authoritative
11
Scotch-Filled Hotels
The Glenfiddich Getaway Will Make This Father's Day the Best
10
Charitable Artist Fumes
Six Scents Released to Stress "Creativity With a Conscience"
9
Boozey Body Moisturizers
Portland General Store Creates Unconventional Scents
8
Anniversary Celebrating Whiskey
Diageo Honors the Queens Diamond Jubilee with a Bottle of Scotch
7
Mini Spirit Samples
Drinks by the Dram Gives You a Taste Test Before Buying a Full Bottle
6
Whiskey-Infused Syrups
This Noble Bourbon Maple Syrup Mans Up Your Pancakes
5
Intoxicating Floral Whiskers
Rose Scented Mustaches Help You Look Like a Man & Smell Lovely
4
Alcoholic Walking Aids
The Walking Cane Flask is for Hardcore Boozers
3
Richly Sherried Malts
Scotland's GlenDronach Distillery Makes Whiskey of Complex Taste
2
Alcoholic Maple Drinks
Tree Spirits Knotted Maple Will Perk Up Your Pancakes in the Morning
1
Summer Bourbon Treats
St. George Single Malt Whiskey Gelato Bars Get You Loaded & Refreshed
Related Ideas
Summer-Ready Scotch Whisky Cocktails
Glenfiddich Highlights Refreshing Summer Cocktail Recipes
Scorched Whisky Spirits
Glen Moray Phoenix Rising is Finished in Heavily Charred Oak Casks
Ultra-Luxurious Single-Malt Scotch Bottles
Old Pulteney's Bow Wave Dates Back 45 Years
Whisky Shooter Golf Clubs
The Fireball Fire Iron Conceals Five Cinnamon Whisky Shooters
AI-Designed Whiskey Bottles
No Two Bottles from the Label 5 City Lights Edition are Alike
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
Luxury Whiskey Cocktails
Redemption Whiskey Boasts a Series of Delicious Cocktails
Rich Spice-Forward Whiskies
Woodford Reserve Recently Announced the Sonoma Triple Finish
Double-Aged Tennessee Spirits
Jack Daniel's Twice Barreled Heritage Barrel Rye is 100-Proof
Flavourful Luxe Scotch Whiskies
The Balvenie Reintroduces Its Portwood 21 Year Old
Exclusive Whiskey Bottles
The Scotch Malt Whisky Society Released the Only Drop Whiskey Bottle
Scotch Sipping Jackets
Aberfeldy Created a Jacket to Enhance the Sensory Experience of Scotch
Deluxe Distillery Anniversary Spirits
These House of Suntory Whiskies Celebrate 100 Years
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Tear-Infused Whiskys
Fireball is Capturing the Tears of Sad Fans at Stadiums to Create Crierball
Mysterious Actor-Centric Whisky Spots
Jameson Irish Whiskey's New Ad Stars Aaron Taylor-Johnson
Rich Single-Malt Whiskies
Tomintoul Single Malt Scotch Whisky Arrives as a New Alcohol Option
Collaboration Bourbon Releases
Wild Turkey Master's Keep Voyage is a Limited-Edition Release
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Special Edition Whiskey Ranges
The Latest Hardin’s Creek Whiskeys Come in Three Varieties
Futuristic Whisky Bottles
Johnnie Walker's NFC-Enabled Bottles Visualize the Year 2220
Barrel-Aged Cinnamon Whiskies
Fireball Dragon Reserve is an Oakier Cinnamon Whisky
Modern Whiskey Distillery Expansions
Buffalo Trace Distillery Opens a Location in London, UK
Luxurious Bourbon Expressions
Mary Dowling Whiskey Company Pay Tribute to the Mother of Bourbon
Artisan Whiskey Collections
Diageo's Spirited Xchange Collection is Curated and Rare
Personalized Tequila Bottles
InBarrel Helps Customers Create One-of-a-Kind Bottles
Fall-Ready Scotch Whisky Cocktails
Glenfiddich Boasts Delicious and High-end Cocktail Recipes
Expensive Whiskey Sales
Emerald Isle Whiskey Claims to Be the Most Expensive Bottle Ever Sold
Immersive Scotch Whisky Journeys
The Macallan Celebrated 200 Years with a Multisensory Experience
Meticulously Crafted Rye Whiskeys
Fortune's Fool Recently Announced the Launch of The Overture
Numbered Collectible Whisky Bottles
Johnnie Walker Black Label Squid Game Sports a Special Design
Game-Inspired Whiskey Labels
Ballantine’s is Launching Dota 2-Themed Whisky Bottles in China
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Jeweler-Created Rum Bottles
This Havana Club Añejo 7 Años Bottle by Jonathan Raksha is Dazzling
Award-Winning Canadian Whiskies
Gibson's Finest® Canadian Whisky Seeks to Enhance the Festivities
Premium Handcrafted Whiskey
The Beverly High Rye Whiskey is a Luxe and Acclaimed Spirit
Gin Shooter Spirits
WATTSHOT Was Specifically Made to Be Enjoyed as a Shot
Timeless Mixology Collections
Waterford Crystal’s Mixology Collection Offers a Refined Experience
Anniversary-Celebrating Cognac Expressions
Hennessy Recently Released the Richard Hennessy Magnum
Elegant Bottle Re-Designs
Glendalough Distillery Boasts a New Look for Its Irish Gin
Barrel-Adorned Whiskey Bars
This Bar's Interior Makes Generous Use Of Wood From Discarded Barrels
Anniversary-Commemorating Gins
The Renais Édition Anniversaire is a Special Edition Gin
Whiskey Branded Apparel
Jameson and Dickies Debut a Collection of Apparel and Whiskey Bottle
Metallic Whisky Bottle Cases
Philippe Starck Designs the L'Evolution Collection with Mortlach
Après-Ski Whiskys
Johnnie Walker Blue Label Ice Chalet Was Inspired by "Blue Hour"
Canned Malt Whisky Cocktails
Suntory Premium Highball Yamazaki is a New Canned Cocktail
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Eco-Conscious Scotch Packaging
This New Laphroaig Packaging Cuts Emissions by 30%
Artisanal High-ABV Cocktails
Art & Rev Canned Craft Cocktails Pack a Punch in Every Serving
Collaborative Whiskey Debuts
Pernod Ricard and Rabbit Hole Distillery Launch Mary Dowling Bourbon
Boundary-Pushing Whiskey Products
Jefferson's Bourbon Expands to Ontario Through the Lcbo
Champagne-Inspired Whisky Bottles
Fireball Dragnum is a 1.75L Bottle with a Reusable Cork
Anniversary-Celebrating American Whiskeys
Woodford Reserve Marks the 150th Kentucky Derby
Wine Cask-Aged Spirits
The Glenmorangie Pursuit of Passion Wine Cask Collection is Premium
Sleek Whiskey Bottle Designs
BSB Whiskey & Jamie Foxx Debut an Exclusive Brown Sugar Blend Whiskey
Smoked Old Fashioned Kits
Whistlepig Whiskey Boasts a Speciality Kit for Whisky Enthusiasts
Luxe Car-Inspired Bottle Designs
The Macallan and Bentley Motors Creates the Macallan Horizon
Naturally Infused Bourbons
Five Springs Infused Bourbon Debuted for the "Bourbon Curious"
Accessible Luxury American Spirits
The Macklowe Kentucky Gold Edition is Aged for Four Years
Extravagant Luxury Bourbons
Redemption 36-Year-Old Bourbon Has Sold for $18,000 USD
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Antihero-Inspired Gin Bottles
Aviation American Gin Created Six Specialty Deadpool Bottles
Whey-Based Whiskies
Wheyward Spirit Created a Whiskey Infused with Whey Called 'Wheyskey'
Caribbean-Inspired Aged Irish Whiskey
Jameson Presents the Remixed Caribbean Beats Whiskey
Culturally Celebratory Whiskeys
Macallan's Distil Your World Mexico Celebrates Day of the Dead
Highly Exclusive Whisky Expressions
Benriach Distillery Debuts Benriach 1966 Cask Aged 50 Years
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
Heritage-Inspired Sophisticated Whisky Packaging
The Glendronach Distiller Highlights Its Elegance
American Single Malt Whiskeys
Wolves Has Introduced Its Inaugural Flagship American Single Malt
Luxurious 46-Year-Old Spirits
Glenglassaugh Debuted a Special Limited-Edition Scotch Whisky
Car-Backed Luxury Whiskies
Bowmore Islay Launches a New Whisky Collection with Aston Martin
Versatile RTD Cocktails
Diageo Debuts a Ready-to-Drink Cocktail Line Called The Cockail Collection
Unique Limited-Edition Spirits
Hennessy is Reintroducing Master Blender’s Selection No 5
Luxuriously Matured Malt Scotches
Glenfiddich Single Malt Scotch Whisky Debuts the Grand Château
Whisky Culture Private Clubs
Craft Irish Whiskey Announces Exclusive Soho Whisky Club Partnership
Fruity Cognac Expansions
Hennessy Announces the Launch of 'Henny White' in the U.S. Market
Branded Ready-to-Pour Cocktails
These Diageo Ready-to-Serve Cocktails Come in Three Options
Premium Whiskey Seltzers
These Whiskey-Based Hard Seltzers are Refreshing & Low in Calories
Luxurious Next-Gen Cognacs
Martingale Cognac Speaks to a Different Generation of Cognac Drinkers
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
Artistic Whiskey Branding
The Breckenridge PX Naranja Cask Finish Whiskey Has Sandra Fettingis Art
Luxurious Whisky Home Products
Ashley Stark Home Boasts the Sleek Alba Gift Set
Lightweight Gin Bottles
Sipsmith's New Gin Bottle Design Cuts Its Weight by 20%
Twist-and-Mix Cocktails
Glenlivet Twist & Mix Cocktails Feature First-to-Market Technology
Special Edition Scotch Whiskies
Speyside Distillery Benriach Boasts a New Malting Season Addition
Southern Heritage-Inspired Whiskeys
Dixie Vodka Hails from Charleston, South Carolina
Whiskey Barrel-Aged Stouts
The 'Queen's Legacy' Stout Pays Tribute to Tennessean Brewing Legends
Contemporary Whisky Rebrands
The GlenAllachie Redefines its Core Whisky Range
Hybrid Cask-Aged Whiskeys
The Glenlivet Rum and Bourbon Fusion Cask is a First for the Category
Sensorial Whiskey Expressions
Egan's Senses Collection Takes Cues from Five Foundational Flavors
Spirit-Based Cold Brews
Kentucky Coffee's Hard Cold Brews Use Premium Coffee-Flavored Whiskey
Redesigned Sparkling Water Collaborations
Perrier's Bottle Design Was Updated for Its Anniversary
Craft Rye Whiskeys
Templeton Debuts the Templeton Straight Rye Whiskey
Artistic Storytelling Whiskeys
The TBWC Limited Edition Core Selection Now Includes New Releases
Sauna-Finished Whiskys
Kyrö Sauna Stories is the World's First Whisky Finished Inside a Sauna
Extravagant Whiskey Bottle Designs
James Turrell and Lalique's Glass Bottle Retails for 80k
Unique Scotch Whiskeys
WhistlePig Whiskey Recently Releases the Badönkådonk
Status Quo Defying Campaigns
The 'We Aren't Made To Be Still' Campaign Intersects Whisky with Life
Artisanal Wintry Bourbons
Mary Dowling Whiskey Company Unveiled its Winter Wheat Bourbon
Luxuriously Combined Whiskies
Old Elk Distillery Debuts its First Straight Wheat Whiskey
Globally Blended Refined Whiskies
Angel's Envy Debuts the Angel's Envy Triple Oak
Savory Spicy Bourbon Whiskeys
New Riff 8-Year-Old Kentucky Straight Bourbon Whiskey is Aromatic
Themed Whiskey Decanters
Kollea Debuts Exclusive Casino and Sci-Fi Collections
Inclusive Whisky Stock Photos
The OurWhisky Foundation's Free Photos Update Outdated Stereotypes
Scotch-Style American Whiskeys
Bulleit American Single Malt Uses Malted Barley Over Corn or Rye
Refined Hotel-Inspired Whiskies
Lasso Motel Whiskey Pays Homage to the American West
Whiskey Barrel-Decorated Bars
RooMoo Designs the New Laizhou Bar in the Xuhui District
Prestigious Chinese Whiskeys
The Chuan Pure Malt Whiskey is Made with European and Chinese Barley
Revamped Non-Alcoholic Packaging
Three Spirit Unveils a New Packaging Design for its Alternatives
Limited-Edition Whisky Releases
Bunnahabhain Distillery Has Unveiled Two Limited-Edition Whiskies
Co-Creation Bottle Campaigns
H3NSY & John P. Dessereau Design a New Limited-Edition Bottle
Festive Holiday Cocktail Kits
Elevate Holiday Spirits with St-Rémy Signature Cocktail Kit
Sherry Cask-Finished Whiskeys
The Famous Grouse Sherry Cask Finish is at Morrisons in the UK
High-End Bourbon Distilleries
The Rabbit Hole Distillery Specializes in Artisanal Bourbons
Holiday-Ready Whisky Cocktails
Grant's Whisky Introduces Tailored Cocktails for the Holiday Season
Vanilla-Flavored Whiskey Variants
Browne Family Spirits Launches its New Vanilla Bean Whiskey
Robust Cask-Strength Whiskies
The Broken Bones Cask-Strength Whiskies Come in Three Expressions
Flavorful Straight Rye Whiskeys
Sugarlands Distilling Company Expands to Meet Demand
Tequila-Aged Whiskey Spirits
The Jack Daniel's Añejo Tequila Barrel-Finished Whiskey is Unexpected
Wine Cask-Aged Whiskeys
The Virginia Distillery Co. Double Cask Reserve is Aged for Five Years
Romantic Scotch Whisky Cocktails
Glenfiddich Celebrated Valentine's Day with Special Cocktails
Intensely Flavorful Scotch Whiskies
Bruichladdich Distillery Has Introduced the Octomore 15 Series
Fruit-Forward Irish Whiskies
Redbreast's New Family Launch is the 18-Year-Old Whiskey
Rock'n'Roll-Inspired Whiskey Collections
FEW Spirits Debuts the Icons of Rock Collection
Molecular Technology Whiskey Ranges
Stateless Whiskey Features Spirits Fine-Tuned in the Lab
Rustic Award-Winning Bourbon Sets
Yellowstone Bourbon Introduced its 2024 Bourbon Giftpack
Texas Brewery Spirit Ranges
Shiner Spirits Come in Three High-Quality Expressions
Award-Winning Whisky Collections
DIAGEO Announces Its Latest Distillers Edition Collection
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Wood-Finished Bourbon Flights
RD1 Spirits Created an At-Home Bourbon Experience in a Box
Aged Ultra-Rare Whiskey Spirits
Michter's 10 Year Rye Whiskey Has Notes of Vanilla and More
Outlined Stainless Steel Bottles
Quan Yuan Designs the Cool Line Liquor Bottle Series
Glass Spirit Bottles
Halewood Artisanal Spirits Debuts New Packaging and the 'Lemon Citron Spirit'
High-Quality Custom Spirit Brands
Whiskey House of Kentucky is Commencing Operations in 2024
Wine Cask-Finished Whiskeys
Tamnavulin Port Cask Edition Has Undergone Double Cask Maturation
Small-Batch American-Made Rums
Maverick Distilling Has Introduced Samuel Maverick Barrel Aged Rum
Repurposed Grain Whiskeys
Maverick Distilling Gives Purpose to Mistakenly Purchased Grain
On-Demand Distilleries
Diistil Empowers Bartenders to Create Bespoke Distillates
Bourbon-Inspired Capsule Collections
Wrangler and Buffalo Trace Craft Smooth & Stylish New Capsule