'The Whisky Blender' Website Personalizes Your Experience
Sophia Pelka — January 10, 2012 — Marketing
References: whiskyblender & facebook
These personalized bottles from website ‘The Whisky Blender’ are charming and enticing.
This website allows customers to create, personalize and bottle their own liquor. The site has a series of steps in rendering the perfect recipe. Upon entering the site, the customer is invited to build her/his blend in The Lab. The Lab features seven whiskeys to include, hand-chosen by the house expert John Lamond. The best part is the personalized label, as the client can name their brew. Some examples include ‘Unknown Soldier’ and ‘Burny Juice.’ If the visitor is unsure of recipe rendering, they merely need to move a tab over and visit the 'Whisky School.' After the user finished the product, it is delivered directly in a 70cl corked crystal decanter.
This website allows customers to create, personalize and bottle their own liquor. The site has a series of steps in rendering the perfect recipe. Upon entering the site, the customer is invited to build her/his blend in The Lab. The Lab features seven whiskeys to include, hand-chosen by the house expert John Lamond. The best part is the personalized label, as the client can name their brew. Some examples include ‘Unknown Soldier’ and ‘Burny Juice.’ If the visitor is unsure of recipe rendering, they merely need to move a tab over and visit the 'Whisky School.' After the user finished the product, it is delivered directly in a 70cl corked crystal decanter.
Trend Themes
1. Customized Liquor - Disruptive innovation opportunity: Develop an online platform that allows customers to create and personalize their own alcoholic beverages.
2. Personalized Labels - Disruptive innovation opportunity: Create a service that offers customizable labels for various products, allowing customers to add a personal touch to their purchases.
3. Direct-to-consumer Delivery - Disruptive innovation opportunity: Establish a streamlined delivery system that brings customized products directly to the consumer's doorstep, enhancing convenience and efficiency.
Industry Implications
1. Alcohol Manufacturing - Disruptive innovation opportunity: Introduce innovative production techniques to enable mass customization in the alcohol manufacturing industry, catering to individual tastes.
2. Packaging and Labeling - Disruptive innovation opportunity: Develop advanced labeling technologies and materials that allow for easy customization and personalization, revolutionizing the packaging industry.
3. E-commerce and Logistics - Disruptive innovation opportunity: Create a seamless e-commerce platform and logistics framework specifically designed for delivering customized products directly to consumers, transforming the retail industry.
4.3
Score
Popularity
Activity
Freshness
