The Macallan in Lalique Cire Perdue Exceeds its Estimate
Amelia Roblin — November 18, 2010 — Luxury
References: themacallan & luxist
Two months ago, one of the most rare aged bottles of whiskey, the Macallan in Lalique Cire Perdue, was valued at Sotheby’s New York for an estimated $150,000. The rich 65-year-old brew has just been sold for a whopping $460,000, with its proceed going to ‘Charity: Water.’
The Macallan in Lalique Cire Perdue was able to fetch such en enormous record-breaking price for reasons other than its exotic blend of sherry-seasoned Spanish oak and single malt Scotch. The 1820s-inspired Lalique decanter is made of crystal, with the design of the Macallan Scottish estate inscribed through the artisan technique of “cire perdue” or “lost wax.”
The Macallan in Lalique Cire Perdue was able to fetch such en enormous record-breaking price for reasons other than its exotic blend of sherry-seasoned Spanish oak and single malt Scotch. The 1820s-inspired Lalique decanter is made of crystal, with the design of the Macallan Scottish estate inscribed through the artisan technique of “cire perdue” or “lost wax.”
Trend Themes
1. Luxury Spirit Bottles - Opportunity for luxury spirit makers to market their products in unique and artistic packaging to attract wealthy consumers.
2. Artisanal Craftmanship - Opportunity for craftsmen to showcase their skills by creating unique and visually appealing designs that add value to the products they create.
3. Philanthropic Auctions - Opportunity for businesses to host auctions that donate proceeds to a good cause, providing a unique selling point for their products and improving brand reputation.
Industry Implications
1. Luxury Spirits - Opportunity for luxury spirit manufacturers to create rare, highly-valued blends and package them in unique and visually appealing bottles that attract wealthy consumers.
2. Artisanal Craftsmanship - Opportunity for craftsmen to showcase their skills by creating unique and visually appealing designs that add value to luxury products like liquor bottles.
3. Charity Fundraising - Opportunity for non-profit organizations to partner with businesses to host charity auctions and events that raise money for important causes while increasing brand reputation.
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