Jack Daniels New Winter Jack Aims to Warm You Up
Josh Mears — January 20, 2012 — Lifestyle
References: jackdaniels & thedieline
Jack Daniels has just released its new Jack Daniels apple punch, Winter Jack. This new fruit-flavored liquor is sure to pack a punch that would take down the likes of Jack Frost. Jack Daniels has experimented lately with extending its product lineup to appeal to a larger array of people with brand extensions, such as Jack Daniels honey and now, Winter Jack.
It's pretty clear by all the new releases that the company aims to increase its following. Currently in many circles across North America, Jack Daniels is considered the standard for whiskey and is seen as a huge part of pop culture; however, with a shift in consumer preference, Jack Daniels is rightfully making moves to build on its illustrious brand image and quickly become the apple of a new generation's eye with its new Winter Jack.
It's pretty clear by all the new releases that the company aims to increase its following. Currently in many circles across North America, Jack Daniels is considered the standard for whiskey and is seen as a huge part of pop culture; however, with a shift in consumer preference, Jack Daniels is rightfully making moves to build on its illustrious brand image and quickly become the apple of a new generation's eye with its new Winter Jack.
Trend Themes
1. Fruit-flavored Liquor - Jack Daniels' new Winter Jack apple punch may inspire other liquor brands to experiment with fruit-flavored varieties.
2. Brand Extensions - Jack Daniels' success with their honey and Winter Jack offerings may encourage other brands to expand their product lineups.
3. Shift in Consumer Preferences - Jack Daniels' move towards appealing to a new generation may spur other alcohol companies to re-evaluate their target audience.
Industry Implications
1. Alcohol - Other liquor brands may follow Jack Daniels' lead by experimenting with fruit-flavored varieties of their products.
2. Consumer Goods - Product line expansions, like those seen with Jack Daniels' honey and Winter Jack, may become a trend within the consumer goods industry.
3. Marketing and Advertising - Jack Daniels' successful rebranding efforts may inspire other companies in the marketing and advertising industry to explore new ways to reach a younger audience.
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