RD1 Spirits Created an At-Home Bourbon Experience in a Box
Laura McQuarrie — May 9, 2024 — Lifestyle
References: RD1spirits & businesswire
Award-winning Lexington-based craft bourbon brand RD1 Spirits assembled a wood-finished bourbon flight for at-home enjoyment that shares scaled-down versions of RD1 750-ml bottles. In the bourbon tasting box, drinkers will find 200ml glass bottles of RD1 Kentucky Straight Bourbon Finished With French Oak and more, complete with colorful labels that differentiate the wood finishes.
To enhance the tasting experience, RD1 recommends adding its flagship expression, RD1 Kentucky Straight Bourbon, which is the same bourbon used in the three wood finishes. “Our new wood-finished bourbon flight is as close as you can get to the RD1 Tasting Room without being in Lexington,” says Mike Tetterton, CEO of RD1 Spirits.
At-home drinking has surged, driven by a growing preference for intimate gatherings and the convenience of crafting personalized drinking experiences in familiar surroundings.
To enhance the tasting experience, RD1 recommends adding its flagship expression, RD1 Kentucky Straight Bourbon, which is the same bourbon used in the three wood finishes. “Our new wood-finished bourbon flight is as close as you can get to the RD1 Tasting Room without being in Lexington,” says Mike Tetterton, CEO of RD1 Spirits.
At-home drinking has surged, driven by a growing preference for intimate gatherings and the convenience of crafting personalized drinking experiences in familiar surroundings.
Trend Themes
1. At-home Drinking Experiences - The rise of at-home drinking experiences is driven by a preference for intimate gatherings and personalized drinking experiences.
2. Craft Bourbon Tasting Kits - Craft bourbon tasting kits offer scaled-down versions of premium spirits for an elevated at-home experience.
3. Wood-finished Bourbon Trends - Wood-finished bourbon trends are creating new opportunities for unique flavor profiles and consumer exploration.
Industry Implications
1. Craft Spirits - Craft spirits industry can capitalize on offering curated at-home drinking experiences for consumers seeking premium options.
2. Packaging Design - Packaging design industry can innovate with colorful labels that differentiate wood finishes, enhancing the visual appeal of bourbon products.
3. Home Entertainment - Home entertainment industry can tap into the trend of at-home drinking experiences by providing products and services that cater to intimate gatherings.
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