Nectar Honey Beer Packaging Takes the Form of its Sweetest Ingredient
Amelia Roblin — October 31, 2011 — Marketing
References: thinkkaleidoscope & thedieline
With so many nearly identical options lined up on the liquor store shelf, it is difficult to make one brand of booze stand out more than its neighbors if it relies upon the mere decoration of a typical aluminum can. Nectar Honey Beer packaging breaks outside of the box -- or shall we say cylinder -- to take the shape of a hexagonal prism reminiscent of the source of a favorite treat.
Indeed, within the delicious recipe of this alcoholic drink there is honey, and the Kaleidoscope studio wished not to simply stir this scrumptious constituent into the pot. The creatives chose to emphasize the sweetest feature of this beverage by paying homage to the bees that produced it. Nectar Honey Beer packaging comprises individual six-sided cells for each container which create a complete honeycomb when set into three-pack carriers.
Indeed, within the delicious recipe of this alcoholic drink there is honey, and the Kaleidoscope studio wished not to simply stir this scrumptious constituent into the pot. The creatives chose to emphasize the sweetest feature of this beverage by paying homage to the bees that produced it. Nectar Honey Beer packaging comprises individual six-sided cells for each container which create a complete honeycomb when set into three-pack carriers.
Trend Themes
1. Hexagonal Packaging - The trend of using hexagonal packaging breaks the mold of traditional cylindrical containers, creating a unique and eye-catching design.
2. Nature-inspired Branding - The trend of nature-inspired branding, such as showcasing the natural ingredients or processes involved in the product, adds an authentic and organic feel to alcoholic beverages.
3. Creative Container Shapes - The trend of using innovative container shapes, like the honeycomb-inspired design in Nectar Honey Beer packaging, offers a visually appealing and memorable packaging solution.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverages industry can leverage the trend of nature-inspired branding to differentiate their products and appeal to environmentally-conscious consumers.
2. Packaging and Design - The packaging and design industry has opportunities to explore the trend of creative container shapes, helping brands to stand out on store shelves and attract consumer attention.
3. Beekeeping and Honey Products - The beekeeping and honey products industry can explore partnerships with alcoholic beverage brands to create unique and honey-themed packaging, creating a niche market for honey-infused products.
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