Bushmills Irish Whiskey Knows a Thing or Two About Longevity
Marco DAngelo — October 24, 2011 — Marketing
Earlier this year, Bushmills Irish Whiskey launched a campaign called 'Since Way Back,' putting emphasis on groups of friends who've excelled in their respective fields -- be it art, music, film or fashion. And guess what? The campaign kicks ass. Initially starting in New York, the campaign has extended to Boston, Los Angeles and even Toronto, with artists like funny-man Adam Sandler, folk rock icons Bon Iver and yacht rock pioneers Chromeo.
Get a little taste of what the campaign is all about here.
Get a little taste of what the campaign is all about here.
Trend Themes
1. Group-focused Campaigns - Brands can emphasize on group achievements in their campaigns as a way to create long-lasting impact.
2. Celebrity Collaborations - Collaborating with celebrities or artists in campaigns can give brands wider reach and better engagement.
3. City-based Campaigns - Creating city-based campaigns can help brands create local awareness and a more engaged audience.
Industry Implications
1. Alcohol Beverages - Brands in the alcohol beverages industry can create group-focused campaigns to improve their marketing strategies.
2. Entertainment - The entertainment industry can collaborate with alcohol brands to enhance their reach and impact with consumers.
3. Fashion - Fashion brands can collaborate with alcohol brands to create group-focused campaigns, linking their image to a particular brand's values.
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