The Famous Grouse Sherry Cask Finish is at Morrisons in the UK
Michael Hemsworth — May 30, 2024 — Lifestyle
References: thefamousgrouse & foodanddrinktechnology
The Famous Grouse Sherry Cask Finish has been unveiled by the brand as a new permanent addition to its product portfolio to provide drinkers with a delicious option to pick up in the UK now. The product features the brand's signature scotch whiskey finished in ex-sherry casks to impart a rich, warming and spiced flavor profile that will work well for a variety of recipes. The final result is a spirit with tasting notes of chocolate, almonds, sweet spices and dried fruits.
Global Brand Director Joakim Leijon spoke on The Famous Grouse Sherry Cask Finish saying, "We are finding that consumers are actively expanding their blended whisky repertoire. The Famous Grouse continues to go from strength to strength by maintaining its position as the UK’s No1 whisky and no.2 Spirit brand. We are therefore perfectly positioned to drive further growth in the category through innovation and range development. The new Sherry Cask Finish will enable loyal consumers to expand their repertoire as well as introduce first time whisky drinkers to The Famous Grouse brand.”
Global Brand Director Joakim Leijon spoke on The Famous Grouse Sherry Cask Finish saying, "We are finding that consumers are actively expanding their blended whisky repertoire. The Famous Grouse continues to go from strength to strength by maintaining its position as the UK’s No1 whisky and no.2 Spirit brand. We are therefore perfectly positioned to drive further growth in the category through innovation and range development. The new Sherry Cask Finish will enable loyal consumers to expand their repertoire as well as introduce first time whisky drinkers to The Famous Grouse brand.”
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