Diageo Honors the Queens Diamond Jubilee with a Bottle of Scotch
Peter Vallas — June 10, 2011 — Luxury
References: diageo & extravaganzi
Diageo is the world's largest distiller. They distribute famous brand-name liquors such as Smirnoff, Baileys, Captain Morgan's and much more.
February 6, 2012 is the date that will mark 60 years since the Queen’s accession to the throne; Diageo plans to honor this prestigious moment by bottling a Blended Scotch Whisky by Johnny Walker & Sons for her Diamond Jubilee. The Whiskey has been distilling since 1952, making it very old and very rare. Very few know what it's like to even taste 20 year old whiskey.
The bottle of Scotch Whiskey by Diageo will sell for $164,000 with only 60 bottles being made. Profits from the sale will go towards a scholarship program instilled by the Queen herself.
February 6, 2012 is the date that will mark 60 years since the Queen’s accession to the throne; Diageo plans to honor this prestigious moment by bottling a Blended Scotch Whisky by Johnny Walker & Sons for her Diamond Jubilee. The Whiskey has been distilling since 1952, making it very old and very rare. Very few know what it's like to even taste 20 year old whiskey.
The bottle of Scotch Whiskey by Diageo will sell for $164,000 with only 60 bottles being made. Profits from the sale will go towards a scholarship program instilled by the Queen herself.
Trend Themes
1. Limited Edition Spirits - Creating exclusive and limited-edition spirits can generate excitement and drive sales in the liquor industry.
2. Celebrity Collaborations - Collaborating with influential figures or institutions can create additional value and demand for alcoholic beverages.
3. Premium Whiskey - The demand for high-quality and rare whiskeys continues to grow, presenting opportunities for distillers to cater to this market.
Industry Implications
1. Alcoholic Beverages - Producing and selling alcoholic beverages, such as whiskey, is a profitable industry with room for innovation and niche markets.
2. Luxury Goods - The luxury goods industry can benefit from collaborations with spirits brands to create exclusive and high-priced products.
3. Education / Scholarships - Supporting education through scholarship programs can be a meaningful way for companies to give back to the community and align with social initiatives.
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