Create Your Own Drink with Flavors & Branding on 'Whiskey Blender'
Leslie Chen — December 24, 2011 — Lifestyle
References: whiskyblender & notcot.org
Whiskey connoisseurs may prefer to continue drinking their tried and true favorites, but those who want to experiment and have fun with their alcohol adventures will love the Whiskey Blender website.
Whiskey Blender allows users to create their own whiskey with seven different choices to blend from and the ability to brand it with whatever name you want. After you've completed the process of blending and naming on Whiskey Blender, you can buy the bottle and share it with friends.
If you've ever dreamed of creating your own drink, Whiskey Blender may just be your dream come true.
Implications - Contemporary customers want to put their own unique touch on the items they purchase. Providing a way for shoppers to be involved with the products they consume could help a company create a more distinct place for themselves on the market.
Whiskey Blender allows users to create their own whiskey with seven different choices to blend from and the ability to brand it with whatever name you want. After you've completed the process of blending and naming on Whiskey Blender, you can buy the bottle and share it with friends.
If you've ever dreamed of creating your own drink, Whiskey Blender may just be your dream come true.
Implications - Contemporary customers want to put their own unique touch on the items they purchase. Providing a way for shoppers to be involved with the products they consume could help a company create a more distinct place for themselves on the market.
Trend Themes
1. Personalized Alcohol - Consumers are looking for ways to add their personal touch to their alcohol experiences, creating opportunities for companies to offer customizable and DIY alcohol options.
2. DIY Product Development - Whiskey Blender's platform provides an example of how DIY product development can be implemented in the alcohol industry, which can inspire innovation in other industries as well.
3. Direct-to-consumer Sales - Whiskey Blender's model of allowing customers to create and purchase their own custom bottles could pave the way for other alcohol brands to offer similar direct-to-consumer sales options.
Industry Implications
1. Alcohol - The rise of DIY alcohol websites like Whiskey Blender presents an opportunity for the alcohol industry to offer personalized and customizable products to consumers.
2. E-commerce - Whiskey Blender's online platform and direct-to-consumer sales model is an example of how e-commerce can disrupt traditional retail models, creating potential for innovation in other industries.
3. Marketing/brand Management - Whiskey Blender's branding and naming options allow for consumers to create a strong emotional connection with their customized product, which presents an opportunity for companies to incorporate similar branding strategies in other industries.
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