(ri)1 Whiskey has Rad Packaging and a Smooth Taste
Robyn Currie — December 1, 2009 — Luxury
References: press.ri1whiskey & uncrate
I am pleased to announce (ri)1 Whiskey has just been launched.
This bad boy is a sipping whiskey, and at 92% alcohol you certainly do not want to want to be pounding this spirit back. It has a modern utilitarian bottle and a flavor volcano of taste that just explodes in your mouth. (ri)1 Whiskey is the gift that keeps on giving.
Implications - Products need proper packaging if companies are looking to attract potential consumers; after all, the decision to buy often lies on appeal first. Ad campaigns, commercials and viral marketing can only go so far in accentuating appeal. Brands need to make their goods look just as attractive in reality as they do with the theatrics of the media, putting emphasis on packaging and aesthetics.
This bad boy is a sipping whiskey, and at 92% alcohol you certainly do not want to want to be pounding this spirit back. It has a modern utilitarian bottle and a flavor volcano of taste that just explodes in your mouth. (ri)1 Whiskey is the gift that keeps on giving.
Implications - Products need proper packaging if companies are looking to attract potential consumers; after all, the decision to buy often lies on appeal first. Ad campaigns, commercials and viral marketing can only go so far in accentuating appeal. Brands need to make their goods look just as attractive in reality as they do with the theatrics of the media, putting emphasis on packaging and aesthetics.
Trend Themes
1. Premium Packaging - Brands need to focus on creating visually appealing packaging to attract consumers and enhance the perceived value of their products.
2. Sensory Experience - Companies can capitalize on the trend of creating products that provide a unique and enjoyable sensory experience, such as (ri)1 Whiskey's flavor explosion.
3. Holistic Branding - Successful brands should strive to create a cohesive and visually pleasing brand identity, from packaging to marketing, to create an overall appealing product.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage premium packaging and sensory experiences to enhance the desirability and perceived quality of their products.
2. Alcohol - The alcohol industry specifically can focus on creating unique flavor profiles and packaging designs to stand out in a crowded market and attract discerning consumers.
3. Marketing and Advertising - Marketing and advertising companies can offer specialized services in packaging design and creating holistic brand experiences to help brands attract and retain customers.
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