The Engravable Johnnie Walker Bottle is Customized Booze With Cachet
Amanda Chang — December 19, 2010 — Luxury
References: johnnie-walker-blue.1-877-spirits & bornrich.org
Make gift-giving extra special with a personalized bottle of Scotch whisky such as the newly engravable Johnnie Walker Blue Label bottle. This limited-edition bottle would make a one-of-a-kind gift from the heart and is a definite promise of good times.
With beautiful packaging to go with it, the engravable Johnnie Walker Blue Label retails at $220 and is available in fine liquor stores nationwide.
Implications - The end of the credit crunch has resulted in a hyper-extravagant consumer boom, with extremely decadent products that consumers are quite literally buying into. Personalized scotch signifies luxury on top of luxury, providing consumers with unparalleled prestige that goes beyond a well-though out gift. Ultimately, consumers who have cash still want to flash it, meaning that there is an existing market for maniacally luxurious products.
With beautiful packaging to go with it, the engravable Johnnie Walker Blue Label retails at $220 and is available in fine liquor stores nationwide.
Implications - The end of the credit crunch has resulted in a hyper-extravagant consumer boom, with extremely decadent products that consumers are quite literally buying into. Personalized scotch signifies luxury on top of luxury, providing consumers with unparalleled prestige that goes beyond a well-though out gift. Ultimately, consumers who have cash still want to flash it, meaning that there is an existing market for maniacally luxurious products.
Trend Themes
1. Personalized Scotch Whiskey - Opportunity to capitalize on the luxury market by offering personalized and customized Scotch whiskey bottles for consumers seeking unparalleled prestige.
2. Engravable Packaging - Innovative packaging options, such as engravable bottles, provide an opportunity to enhance gifting experiences and cater to consumers looking for unique and one-of-a-kind products.
3. Hyper-extravagant Consumer Boom - The current consumer boom presents an opportunity to introduce decadent and extravagant products that cater to consumers seeking luxury and exclusivity.
Industry Implications
1. Liquor Retail - Liquor retailers can offer personalized Scotch whiskey bottles to cater to customers looking for luxury and customized gifting options.
2. Packaging - Packaging companies can develop innovative and customizable packaging solutions, such as engravable bottles, to cater to brands and consumers seeking unique gifting experiences.
3. Luxury Goods - Luxury brands can capitalize on the hyper-extravagant consumer boom by offering personalized and exclusive products, such as personalized Scotch whiskey, to cater to affluent customers seeking unparalleled prestige.
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