Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,597 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,008 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,008 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,597 cutting edge ideas.

28-Year-Old Canadian Whiskies

Clean the Sky - Positive Eco Trends & Breakthroughs

J.P. Wiser Debuts a New Bottle in Its Decades Series

— November 21, 2024 — Marketing
J.P. Wiser’s has unveiled the second release in its Decades Series, a 28-year-old whisky celebrating craftsmanship and the legacy of Canadian whisky-making. Distilled in 1996, this edition blends corn and rye whiskies matured in a mix of cask types, including Canadian whisky, French oak, Hungarian oak, and ex-bourbon barrels. The result is a complex profile, featuring notes of honey, fruit, and rye spice complemented by a finish with hints of cinnamon and oak.

Following the success of the 42-year-old debut in the Decades Series, the 28-year-old release connects the brand's storied past with an innovative spirit. Retailing at $328, it’s positioned as a luxury offering for enthusiasts and collectors.

At its core, the exquisite Decades Series celebrates J.P. Wiser’s extensive history while showcasing its dedication to blending tradition with modern refinement.

Image Credit: J.P. Wiser
Trend Themes
1. Aged Spirits Collecting - The rising trend of aged spirits collecting offers connoisseurs and investors unique opportunities to own and trade vintage bottles with rich histories and complex flavors.
2. Luxury Whisky Market - The increasing demand for luxury whiskies is driving brands to release premium, limited-edition bottles that cater to enthusiasts seeking exclusivity and high quality.
3. Craftsmanship Revival - A renewed focus on craftsmanship in whisky production is helping distilleries innovate by blending traditional methods with contemporary enhancements, attracting both purists and new audiences.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverages industry is seeing a surge in artisanal and aged spirits that appeal to both sophisticated palates and those interested in unique, high-end products.
2. Luxury Goods - The luxury goods sector is experiencing growth through high-end whisky offerings that combine heritage and innovation to provide consumers with exclusive, collectible items.
3. Collectibles Market - The collectibles market is expanding as more enthusiasts turn to investing in rare and aged whiskies, appreciating their potential for value appreciation and cultural significance.
5.6
Score
Popularity
Activity
Freshness