The Jack Daniel's Chess Set is a Superior Drinking Game
Marissa Liu — November 18, 2009 — Life-Stages
References: pacprod & nerdapproved
Get classy with your drinking games by playing with the Jack Daniel's Chess Set. This board comes with extremely detailed characters (the JD bottles are the pawns) and a gift box that includes photographs of each individual piece and historical trivia about Jack Daniel's.
The Jack Daniel's Chess Set is not cheap; it retails for $197.50. A drinkable bottle of the company's famous whiskey is not included, unfortunately.
Implications - Using a traditional chess set and modernizing it with an alcoholic twist is a great way to appeal to contemporary consumers. Many individuals are looking for a sense of familiarity with their purchases, yet require elements of up-to-date features in order to justify their buy. Using timeless commodities and fusing them with ideas or elements from another industry is a great way to gain attention from consumers.
The Jack Daniel's Chess Set is not cheap; it retails for $197.50. A drinkable bottle of the company's famous whiskey is not included, unfortunately.
Implications - Using a traditional chess set and modernizing it with an alcoholic twist is a great way to appeal to contemporary consumers. Many individuals are looking for a sense of familiarity with their purchases, yet require elements of up-to-date features in order to justify their buy. Using timeless commodities and fusing them with ideas or elements from another industry is a great way to gain attention from consumers.
Trend Themes
1. Modernized Drinking Games - Creating a modern twist on classic games by incorporating alcoholic elements appeals to contemporary consumers.
2. Fusion of Industries - Combining timeless commodities with ideas or elements from other industries attracts consumer attention.
3. Descriptive and Detailed Products - Offering products with intricate details and historical trivia adds value and justifies purchases for consumers.
Industry Implications
1. Alcoholic Beverage Industry - The Alcoholic Beverage Industry can capitalize on creating unique drinking games that appeal to consumers' desire for novel experiences.
2. Board Game Industry - The Board Game Industry can disrupt the market by introducing board games that integrate elements from different industries, attracting a wider audience.
3. Collectibles Industry - The Collectibles Industry can tap into the market by offering exquisite and detailed products like the Jack Daniel's Chess Set, which combines collectible aesthetics with functional gameplay.
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