Pernod Ricard and Rabbit Hole Distillery Launch Mary Dowling Bourbon
References: thespiritsbusiness
Renowned French spirits company Pernod Ricard has ventured into a collaborative endeavor with Rabbit Hole distillery founder, Kaveh Zamanian, giving rise to a new bourbon brand called Mary Dowling. Acknowledged as the 'mother of Bourbon,' Mary Dowling's indomitable spirit resonates through time and impacts today's bourbon-crafting methods.
The range is anchored by an exquisitely balanced high-rye Bourbon, which was masterfully finished in Tequila barrels. The second offering, the 'Double Oak Cask Strength Bourbon' is also arriving as a part of Mary Dowling's debut lineup.
“I am thrilled that my great-great-grandmother’s remarkable life story is finally being told. Her journey inspires us to embrace challenges, to find solutions where others see obstacles and to celebrate the indomitable spirit within us,” commented Cathy Brown, a direct descendant of Dowling.
Image Credit: Mary Dowling
The range is anchored by an exquisitely balanced high-rye Bourbon, which was masterfully finished in Tequila barrels. The second offering, the 'Double Oak Cask Strength Bourbon' is also arriving as a part of Mary Dowling's debut lineup.
“I am thrilled that my great-great-grandmother’s remarkable life story is finally being told. Her journey inspires us to embrace challenges, to find solutions where others see obstacles and to celebrate the indomitable spirit within us,” commented Cathy Brown, a direct descendant of Dowling.
Image Credit: Mary Dowling
Trend Themes
1. Collaborative Spirits Brands - The collaboration between Pernod Ricard and Rabbit Hole Distillery demonstrates the trend of spirits companies partnering to create unique and innovative brands.
2. Barrel Finishing Innovations - Mary Dowling's use of Tequila barrels to finish their high-rye Bourbon showcases the trend of experimenting with different barrel types to create distinct flavor profiles.
3. Honoring Heritage in Bourbon Craft - The introduction of Mary Dowling bourbon pays homage to the 'mother of Bourbon' and highlights the trend of distilleries honoring the history and heritage of the spirits they produce.
Industry Implications
1. Spirits and Liquor - The partnership between Pernod Ricard and Rabbit Hole Distillery in creating Mary Dowling bourbon presents innovative possibilities within the spirits and liquor industry.
2. Barrel Manufacturing - The use of Tequila barrels in the finishing process of Mary Dowling bourbon opens doors for barrel manufacturers to explore new collaborations and expand their offerings.
3. Bourbon Distilleries - The introduction of Mary Dowling bourbon encourages other bourbon distilleries to embrace their history and heritage, providing opportunities for innovative product development and storytelling.
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