Portland General Store Creates Unconventional Scents
Robyn Currie — May 18, 2010 — Lifestyle
References: helloblackbird.blogspot & hypebeast
Portland General Store is a little known men's cosmetic line that is doing great things with unconventional scents. With a focus on ecological sustainability, their line of shaving products, soaps and fragrances are more then just a novelty.
With streamlined packaging and scents ranging from whiskey, to tobacco and all the way to wood, Portland General Store is leading the way for men to start smelling like men. There is even a whiskey scent!
Implications - Many consumers in today's industry consider their personal appearance to be a top priority in their lives. Businesses that devote their efforts to creating unique products to improve or enhance an individual's image will likely fare well amongst consumers today.
With streamlined packaging and scents ranging from whiskey, to tobacco and all the way to wood, Portland General Store is leading the way for men to start smelling like men. There is even a whiskey scent!
Implications - Many consumers in today's industry consider their personal appearance to be a top priority in their lives. Businesses that devote their efforts to creating unique products to improve or enhance an individual's image will likely fare well amongst consumers today.
Trend Themes
1. Ecological Sustainability in Men's Cosmetic Industry - Fostering the use of eco-friendly ingredients and materials could disrupt this industry and appeal to conscious consumers.
2. Unconventional Scents in Men's Body Care Products - Opportunities lie for companies to create unique fragrances, such as whiskey and tobacco, to cater to modern men's grooming needs.
3. Minimal Packaging for Men's Cosmetic Products - Less is more when it comes to packaging design and companies that focus on streamlined packaging can attract eco-conscious consumers.
Industry Implications
1. Men's Cosmetics - Developing new and unique products, such as whiskey-scented body moisturizers, can disrupt the men's cosmetic industry and appeal to the modern male consumer.
2. Natural Fragrance - Creating unconventional and natural scents, such as tobacco and wood, could disrupt the fragrance industry and appeal to consumers who prefer eco-friendly and unique products.
3. Eco-conscious Packaging - Innovative companies that use minimal packaging or biodegradable materials can disrupt the packaging industry and appeal to consumers who prioritize sustainability.
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