Drinks by the Dram Gives You a Taste Test Before Buying a Full Bottle
Francis Tiangson — April 3, 2011 — Marketing
References: masterofmalt & uncrate
Drinks by the Dram are small sample-sized portions of whiskey that can be purchased for customers to experience the beverage before shelling out their money on a full-sized bottle. Created by Master of Malt, Drinks by the Dram realized that most people rarely get the chance to try the drink before buying it.
Drinks by the Dram come in 3 cl (30 ml) samples at fractions of the cost it would be to purchase the whole bottle. These samples range in price between $3 to $130, depending on the whiskey you want to taste.
Master of Malt's dream is to eventually be able to have samples of every type of whiskey available in its Drinks by the Dram.
Drinks by the Dram come in 3 cl (30 ml) samples at fractions of the cost it would be to purchase the whole bottle. These samples range in price between $3 to $130, depending on the whiskey you want to taste.
Master of Malt's dream is to eventually be able to have samples of every type of whiskey available in its Drinks by the Dram.
Trend Themes
1. Sample-sized Purchases - Creating smaller, less expensive options for potential customers to try before committing to a full purchase could increase sales and decrease risk of unsatisfied customers.
2. Customizable Sampling - Offering personalized sample packs or gift sets that cater to customers' interest could increase customer satisfaction and drive sales.
3. Innovative Packaging - Designing unique and appealing packaging for sample-sized purchases could attract more customers and increase brand recognition.
Industry Implications
1. Alcoholic Beverages - Incorporating sample-sized purchases into the alcoholic beverage industry could increase sales and improve customer satisfaction.
2. Cosmetics - Creating sample-sized options for cosmetics could encourage customers to try new products, decreasing waste from unused full-sized purchases.
3. Food - Developing sample-sized options for food could allow customers to taste more products at a lower cost, increasing customer satisfaction and product exploration.
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