The Breckenridge PX Naranja Cask Finish Whiskey Has Sandra Fettingis Art
Michael Hemsworth — July 1, 2023 — Lifestyle
References: breckenridgedistillery & bevnet
This Breckenridge PX Naranja Cask Finish Whiskey is being launched by the distillery as part of the brand's Collectors Art Series as an artistically branded spirit perfect for discerning spirit aficionados to pick up. The whiskey is reported to feature the flavors of stone fruit and candied mandarin orange peel with additional notes of raisin and fig, while the background has notes of orange marmalade and light cinnamon spice. The whiskey is branded with the artwork of local Colorado artist and muralist Sandra Fettingis, which showcases geometric patterns with vibrant colors.
Fettingis spoke on the Breckenridge PX Naranja Cask Finish Whiskey branding saying, "Patterning and organizing are akin to meditation, which leads to a sense of harmony, stillness, reflection and inner peace—something I am always seeking in my life and art practice. That process of finding that moment where those ideas surface and harmonize is what I strive for."
Fettingis spoke on the Breckenridge PX Naranja Cask Finish Whiskey branding saying, "Patterning and organizing are akin to meditation, which leads to a sense of harmony, stillness, reflection and inner peace—something I am always seeking in my life and art practice. That process of finding that moment where those ideas surface and harmonize is what I strive for."
Trend Themes
1. Artistic Branding in Spirits - The use of artistic branding in spirits provides an opportunity for distilleries to stand out in a crowded market and attract discerning consumers.
2. Collaboration with Local Artists - Collaborating with local artists to create branded spirits offers distilleries the chance to support the local artistic community and create unique, eye-catching products.
3. Bold and Vibrant Designs - The incorporation of bold and vibrant designs on whiskey packaging allows distilleries to appeal to a younger, more adventurous consumer base.
Industry Implications
1. Craft Distilleries - Craft distilleries can leverage artistic branding to differentiate their products from mass-produced spirits and appeal to consumers looking for unique experiences.
2. Art and Design - The collaboration between distilleries and artists creates opportunities for the art and design industry to expand their reach and showcase their talent to a broader audience.
3. Luxury Spirits - Luxury spirits brands can adopt artistic branding strategies to elevate their products' perceived value and appeal to affluent consumers seeking premium experiences.
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