Angel's Envy Debuts the Angel's Envy Triple Oak
Debra John — September 13, 2024 — Marketing
References: angelsenvy & prnewswire
Angel's Envy has introduced the 'Angel's Envy Triple Oak,' the first new addition to the brand's 'Signature Series' after ten years since the brand's former launch. This release joins previous offerings, such as "the Angel's Envy Kentucky Straight Bourbon Whiskey finished in Port Wine Barrels, launched in 2011, and the Angel's Envy Rye Whiskey Finished in Caribbean Rum Casks, introduced in 2013."
The 'Angel's Envy Triple Oak' is crafted by blending whiskies finished in "three different types of barrels sourced globally: Hungarian Oak from Hungary, Chinkapin Oak from Kentucky, and French Oak from France." This process continues the brand's distinctive finishing approach, which explores non-spirited finishes to provide a unique whiskey experience.
With the introduction of Angel's Envy Triple Oak, the brand now represents three distinct finishing categories: wine and fermented finishes, spirits finish, and oak finishes with the new Triple Oak expression.
Image Credit: Angel's Envy
The 'Angel's Envy Triple Oak' is crafted by blending whiskies finished in "three different types of barrels sourced globally: Hungarian Oak from Hungary, Chinkapin Oak from Kentucky, and French Oak from France." This process continues the brand's distinctive finishing approach, which explores non-spirited finishes to provide a unique whiskey experience.
With the introduction of Angel's Envy Triple Oak, the brand now represents three distinct finishing categories: wine and fermented finishes, spirits finish, and oak finishes with the new Triple Oak expression.
Image Credit: Angel's Envy
Trend Themes
1. Multi-barrel Whiskey Blending - Angel's Envy embraces a global approach to barrel sourcing, introducing complexity and diversity to whiskey profiles through multi-barrel blending.
2. Oak Variety Finishes - Utilizing different types of oak barrels from various regions presents new flavor profiles that enhance the uniqueness of whiskey products, as seen in Angel's Envy Triple Oak.
3. Cask-finished Spirits - Finishing spirits in non-traditional casks, such as port wine barrels or Caribbean rum casks, continues to innovate the whiskey industry by offering novel tastes and experiences.
Industry Implications
1. Alcoholic Beverages - The global blending and innovative finishing methods utilized in Angel's Envy Triple Oak demonstrate the potential for diversified product offerings within the alcoholic beverage market.
2. Craft Distilling - Angel's Envy's approach to whiskey blending and finishing showcases advancements in craft distilling techniques that can appeal to a niche market of whiskey enthusiasts.
3. Luxury Goods - The premium blending and innovative finishing techniques of Angel's Envy Triple Oak can position high-end whiskies as luxury goods with distinct and appealing qualities.
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