‘LeBomb James' is Shot of Choice for Hardcore Cavalier
Hayley Grieve — May 29, 2009 — Lifestyle
References: partnershipactivation
LeBron James knows he’s made it big in life not by his numerous multi-million dollar contracts, but because he has an alcoholic shot named after him.
Cleveland Cavalier fans have been buzzing about the “LeBomb James” shot that ends in a toss up of sugar to honor the star’s famous pre-game ritual. Glamorized by Nike last year, the tradition has stayed with fans, who created the concoction as follows:
1-2 shots Crown Royal (since LeBron is King)
1/2 can of pineapple juice (Cavs’ gold)
Sprite (LeBron’s sponsor)
Splash of grenadine (Cavs’ wine)
Handful of Sugar for Tossing Into Air
A few hilarious YouTube videos have sprung up of guys taking the shots with their buddies in honor of the King.
Cleveland Cavalier fans have been buzzing about the “LeBomb James” shot that ends in a toss up of sugar to honor the star’s famous pre-game ritual. Glamorized by Nike last year, the tradition has stayed with fans, who created the concoction as follows:
1-2 shots Crown Royal (since LeBron is King)
1/2 can of pineapple juice (Cavs’ gold)
Sprite (LeBron’s sponsor)
Splash of grenadine (Cavs’ wine)
Handful of Sugar for Tossing Into Air
A few hilarious YouTube videos have sprung up of guys taking the shots with their buddies in honor of the King.
Trend Themes
1. Athlete-inspired Shooters - Opportunity for bars and clubs to create unique alcoholic shots based on popular athletes to attract customers.
2. Fan-created Traditions - Opportunity for fans to create their own rituals and traditions based on their favorite athletes.
3. Brand Sponsorship - Opportunity for brands to collaborate with athletes and incorporate their products into fan rituals and traditions.
Industry Implications
1. Bar and Nightclub Industry - Bars and nightclubs can capitalize on athlete-inspired shooters by offering them as signature drinks.
2. Sports Fan Merchandise Industry - The creation of fan rituals and traditions opens up opportunities for merchandise companies to sell related products.
3. Athletic Apparel Industry - Brands can explore partnerships with athletes to promote their products through fan rituals and traditions.
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