These examples of vodka branding demonstrate that the possibilities are endless when it comes to ways to lure in consumers with distinct packaging. From labels that look like potential bombs to vodka titles encouraging people to drink away their sorrows, vodka packaging continues to push the boundaries of marketing.
The Misery Vodka packaging, for example, makes the most of the fact that it really isn't that high quality. The design simply features the words Misery Vodka on the front, scrawled in big black letters. While many would think this isn't the best way to sell your brand, many consumers will appreciate the honesty and slight humor thrown into this branding concept.
Whatever your drink of choice, these vodka branding concepts will give people a bit of a chuckle, and may even convert rum-lovers to this tantalizing spirit.
52 Vodka Branding Concepts
From Alcoholic Bomb Branding to Intergalactic Booze Labels:
Jamie Danielle Munro — Apr 4, 2014 — Marketing

53
Dark Magic Booze Branding
Drink Evil Spirits Vodka if You Dare to Wake Up the Lurking Demons

52
Babushka Bottle Carriers
Wodka Wanessa Packaging Comprises an Endearing Russian Doll Tote

51
Medicinal Liquor Branding
Supperclub Vodka Packaging Appears to be a Viral Infection Necessity
50
Psychedelic Booze Branding
'The Absolut Art of Sharing' Campaign by Absolut Vodka
49
Mimicking Mirrored Bottles
The Absolut Vodka Illusion Package Will Play With Your Mind
48
Three-Tiered Vodka Branding
The New ABSOLUT VODKA Bottles Will Vary Over 4 Million Designs
47
Stacked Ice Cube Carafes
V2O Vodka Packaging Embodies the Essence of Refreshment
46
Pot Paraphernalia Spirit Branding
Bong Spirit Vodka Features a Bong Shape Straight from Holland
45
Blinged-Out Booze Bottles
Vallure Vodka Makes Pure Gold Alcohol Holders
44
Bundled Bottle Branding
This Russian Vodka Packaging Dons a Knitted Sweater
43
Chopped Log Bottles
Firewood Vodka Packaging Alludes to the Inner Warm Felt by the Product
42
Blank Bottle Branding
Absolut Vodka No Label Edition Coming in September
41
Glistening Vodka Bottles
'Absolut Glimmer' Marks Another Limited Edition Bottle
40
Genuine Gemstone Liquor Branding
Jewel Lines' 'Precious Vodka' Packaging Incorporates Real Jewels
39
Artisanal Spirit Branding
The Cut Spike Packaging Design Reflects Concientious Craftsmanship
38
Prismic Liquor Branding
Atlantic Vodka Packaging Alters its Colored Accents Beneath Club Lighting
37
Glow-in-the-Dark Vodka Bottles
This Design from Hired Guns Creative is Memorable
36
Royal Liquor Packaging
The Packaging for Three Crowns Vodka Features Simple, Smooth Lines
35
Multifaceted Liquor Branding
The ABSOLUT Mode Edition Showcases the Vodka Brand's Stylish Si
34
Surrealist Alcohol Labels
Sipsmith's Eerie Birdhead Packaging Lures Label-Lovers
33
Supernatural Spirit Branding
Frozen Ghost Vodka Packaging Takes an Eerie Appearance
32
Sorrow-Filled Vodka Packaging
This Misery Vodka Design is Minimalist and to-the-Point
31
Alcoholic Bomb Branding
Vodka Democracy Symbolizes the Power of the People, by Their Beverage
30
Olympic Alcohol
Absolut Vancouver Vodka Bottle Design Inspired by the 2010 Olympic City
29
Vintage Owl-Inspired Packaging
East Van Vodka’s New Label Branding is Quirky and Unique
28
Soviet-Inspired Booze Branding
The ABSOLUT Moscow Bottle Design Shows National Pride
27
Caged Vodka Bottles
Magnum Grey Goose Vodka Comes Exclusively Detained Like a Bird
26
Backbone Beverage Branding
Spine Vodka Packaging Suggests the Nerve that Drinking Rouses in You
25
Illustrated Fish Branding
Jonah and the Whale Vodka Packaging has a Childish Charm
24
Blackout Booze Branding
The 'Black Vodka' Packaging Features Amnesia-Inducing Designs
23
Extinguished Alcohol Branding
Fire Fighter Vodka Packaging Was Designed for Emergency Socials
22
Surreal Carnival Vodka Branding
Let Your Imagination Run Wild with the New Absolut Design
21
Premium Pink Spirits
Chambord Flavored Vodka Will Attract Young Women
20
Palm Tree-Adorned Beverages
ABSOLUT MIAMI Honors the Hot City With This New Citrus Drink
19
Ink-Dipped Alcohol
White Pike Whiskey Packaging Has a Sharp Monochromatic Image
18
Geometric Spirit Packaging
The Das Korn Branding is Boldly Modern
17
Intergalactic Booze Labels
These Star Wars Liquor Bottles Allow You to Drink with the Force
16
Tattooed Booze Branding
Ashlee Beggs' Sleeve Vodka Labels Channel Classic Tattoo Styles
15
Crystalized Vodka Vessels
Absolut Crystal Pinstripe Bottle Brings the Bling to Booze
14
Flavor-Inspired Vodka Branding
The Hanson Family's New Vodka Packaging Design is Chic and Colorful
13
Bold Wildcat Branding
Amur Tiger Vodka Packaging is as Slick as the Fierce Animal Pictured On it
12
Sliced Package Designs
The Cutting-Edge Samurai Vodka
11
Sweet Sticky Spirits
The Stoli Salted Karamel Vodka is Dessert-Inspired
10
Robust Booze Branding
Berloga Vodka Bottles Stake Untamed Territory on Liquor Store Shelves
9
Vintage Pin-Up Packaging
This Deep Eddy Sweet Tea Vodka Features a Sultry Design
8
City Tribute Collector Vessels
The ABSOLUT SF Bottle Pays Homage to San Francisco
7
Archipelago Alcohol Branding
The Absolut Huffer Case Celebrates New Zealand & The Rugby World Cup
6
Laboratory Booze Branding
Oola Vodka Takes the Scientific Approach to Bottling Its Beverages
5
Beat Blaring Liquor Branding
Casa Rex Creates Fun-Loving Packaging for SKYY Vodka
4
Play Button Booze Branding
VODA Bottles by Maas Design Co. Use a Digital Symbol for Packaging
3
Breakfast-Inspired Booze
Add a Kick to Your Drinks with Some Georgi Waffle Flavored Vodka
2
Fallen Angel Alcohol Packaging
The Grim Imagery of God Send Vodka Ups the Badass Factor for Booze
1
Perfect Patriotic Packaging
DANZKA Vodka Releases a Limited Edition Aluminum Bottle
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Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Film-Centric Mixology Kits
The Absolut x WICKED Exclusive Cocktail Kit Boasts Hidden Surprises
Luxurious Iridescent Cognac Bottles
Hennessy Debuts the Hennessy VS Carnival Limited Bottle
Personalized Tequila Bottles
InBarrel Helps Customers Create One-of-a-Kind Bottles
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Bong-Shaped Vodka Bottles
Illadelph Vodka is a Premium Product in Uniquely Shaped Glassware
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
AI-Designed Whiskey Bottles
No Two Bottles from the Label 5 City Lights Edition are Alike
Flask Phone Cases
Body Vodka Created a Take-Anywhere Transparent Flask Phone Case
Refillable Alcohol Containers
Diageo Partnered With ecoSPIRITS On Refillable Alcohol Solutions
Fruit-Stand-Inspired Vodka Pop-Ups
Kylie Jenner’s Canned Vodka Soda will Host an Event in NYC
Trendy Sobriety Campaigns
Maison Perrier's Sober Chic Campaign Redefines Alcohol-Free Elegance
Sculptural Tequila Bottle Designs
Música Tequila Has Swiftly Garnered Acclaim for Its Quality
Iconic Vodka Cocktails
Absolut Introduces Convenient Ready-to-Serve Cocktails
Flavorful Vodka Soda Packs
Kylie Jenner’s Sprinter Vodka Soda Debuts a 'Palm Springs Variety Pack'
Film-Inspired Cocktail Experiences
Absolut Vodka Hosted a Wicked Cocktail Event in NYC
Musical Beer Campaigns
Desperados Beer Brings the Latin Vibe with a Dembow Anthem
Fruity Vodka Crossover Drinks
Absolut® Introduces a New Ready-to-Drink Range with Ocean Spray
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Ready-to-Serve Canned Mocktails
Mocktails Uniquely Crafted Makes Convenient Cocktail Alternatives
Japanese-Inspired Seltzer Launches
Suntory’s Unusual Your Usual Campaign is Authentically Quirky
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Lightweight Gin Bottles
Brockmans Gin's New Packaging Contains 30% Less Glass Than Competitors
Exhilarating Cocktail Perfumes
An Energy Drink Cocktail Inspired iPiccirilli's Shocking Bull
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Artist Painting-Adorned Bottles
An Absolut Vodka Bottle is Adorned by an Andy Warhol Painting
Fizzy Vodka Crossover Cans
Absolut Vodka & Sprite Launches Across the UK in 12-Count Boxes
Single-Use Cocktail Sachets
Pax's Cocktail and Mocktail Mixes are Ready to Combine with Club Soda
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Paperboard Gin Bottles
Georgian Bay Spirit's 100% Recycled Paperboard Bottle is Produced in Canada
Alcohol Brand Rebrands
The Edinburgh Gin Redesign is Bold and Visually Appealing
Automobile Brand Mezcal Bottles
Tesla Introduces a Unique Smokey Bottle of Mezcal
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Sparkling Water Anniversary Packaging
S.Pellegrino and Future Brand Created a New Glass Bottle
Green Tea-Infused Canned Vodkas
Surfside Launched a New Green Tea + Vodka Line
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Non-Alcoholic Cocktail Party Packs
SMASHD's Party All Day & Party All Night Packs are Replenishing
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Brand Identity
Luxurious Mexican Tequila Bottles
The Tequila Don Julio 70 Artist Bottle Features Cultural Motifs
Flavored Canned Cocktails
Bluebird Hardwater Expands Its Lineup with New Flavorful Offerings
Mood-Specific Low-Dose Cannabis Beverages
Vibes Boasts an Innovative Approach to Social Drinking
Informative Digital Beverage Labels
Pernod Ricard Launched a Packaging Initiative in Singapore
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Fruit-Forward Vodka Cocktails
The Squeezed Vodka Cocktails Come in Three Flavors
Cinnamon Sugar-Inspired Vodkas
Polar Ice Vodka & BeaverTails Collaborate on an Outrageous Flavor
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Paper-Made Alcohol Bottles
Diageo Debuts a New Paper Bottle for Baileys Irish Cream Liqueur
Metallic Whisky Bottle Cases
Philippe Starck Designs the L'Evolution Collection with Mortlach
Nostalgic Game-Inspired Wine Bottles
Finca de la Rica Features Interactive Wine Labels
Mexican Cuisine Vodka Expansions
Smirnoff Spicy Tamarind Vodka is Launching into the UK Market
Sleek Monochrome Spirit Bottles
Jägermeister and PANTONE Color Institute Create New Bottles
Colorless Canned Cocktails
Ghost Labs' Remixed Minimalist Cocktails are Completely Clear
Carton-Packaged Milk Vodkas
Black Cow Pure Milk Vodka Now Comes in a Milk Carton Packaging
Halloween-Themed Alcohol Bottles
Bacardi's Limited Edition Bottle Will Light Up Your Night
Ready-to-Pour Vodka Martinis
SKYY Martinis Introduce a Well-Crafted Martini in a Bottle
Premium Vodka Cocktails
Smirnoff's Newest Ready-to-Drink Offerings are Boldly Flavored & Nostalgic
Citrusy Branded Spirit Cocktails
SKYY Vodka & Soda Comes in Two Flavor Options
Natural Honey-Flavored Vodkas
Absolut Hunni is Ready for Use in a Variety of Cocktail Recipes
Modernized Beverage Packaging Designs
Seagram's Escapes Debuts New Packaging and Its Latest Flavor
Reduced Material Gin Packaging
Beefeater 24 Packaging Now Has 90% Less Plastic and More
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Twist-to-Mix Espresso Martinis
DRNXMYTH's Double-Chambered Bottle Separates Alcohol & Ingredients
Italian Lager Packaging Updates
Outlaw Designed the New Packaging for Peroni Nastro Azzurro Beer
Personality-Packed Wines
Mullet Wines are Full of Flavor and Anti-Low-Alcohol Attitude
Paper Bottle-Packaged Cocktails
World of Zing Cocktails Come in the Frugalpac Frugal Bottle
Modern Non-Alcoholic Rebrands
Flyers Cocktail Company Has Announced a Comprehensive Brand Update
Two-Ingredient Vodka Campaigns
NEFT Vodka Launched 'Two Ingredients' for National Vodka Day
Ethical Flavored Vodka Ranges
Dutch Barn Orchard Vodka Introduced Three New Flavored Spirits
Spicy Craft Vodka Sodas
Kickstand Cocktails Unveiled a Refreshed Profile for National Spicy Day
Socialite-Approved Canned Cocktails
Sprinter Canned Vodka Soda is Sweetened with Fruit Juice
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
Premium Zero-Proof Alcohol Alternatives
Team Spirits Boasts Sophisticated Alcohol-Free Cocktails
UFC-Backed Bar Carts
New Amsterdam Vodka Launches a 'Fight Night' Bar Cart for Hosting Events
Bold Malt Whisky Branding
Monkey Shoulder Unveils Its Fresh New Look in Canada
Non-Alcoholic Functional Beverages
Dappy is Infused with Mood-Boosting, Energizing Ingredients
Hard Soft Drink Refreshments
Bottlegreen Vodka Spritz Was Created with Edwards 1902
Mutant Superhero Gin Bottles
Aviation American Gin Launches Exclusive Wolverine Gin Bottle
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Augmented Reality Wine Bottles
DeBortoli's AR Sinister Wine Enhances the Consumer Experience
Value-Conscious Bottled Cocktails
The Infusionist Bottled Cocktails are Only at ALDI for £8 Each
Gen Z-Marketed Alcoholic Beverages
United Breweries Unveils a New Kingfisher Flavours Brand
Perfume-Inspired Wine Bottles
Chloe Wine Collection's Limited-Edition Packaging Emphasizes Aroma
Retro-Inspired Beer Cans
Premium Lager by Bellwoods Brewery is Vibrant and Nostalgic
Artistic Monochromatic Wine Branding
The KRINK x Barossa Ink Limited Edition Shiraz is Full Bodied
Premium Alcohol-Free Refreshments
Savyll Non-Alcoholic Cocktails are Arriving at Sainsbury's
Heritage-Inspired Sophisticated Whisky Packaging
The Glendronach Distiller Highlights Its Elegance
Aluminum Bottle-Packaged Gin
Penrhos Spirits Launches its Gin in Vetroplas Aluminum Bottles
Adoration-Themed Gin Packaging
The Isle of Harris 'I Love Harris Gin' Bottle Marks Valentine's Day
Artistic Vodka Bottle Designs
Vodka by Saintwoods and Slumpy Kev Partner for an L.A. Exhibit
Spicy Tropical Vodkas
SKYY Infusions Spicy Mango Unites Jalapeño, Habanero & Ghost Chili
Excellence-Focused Bourbon Campaigns
Maker’s Mark Launches the Perfectly Unreasonable Campaign
Fruit-Forward Canned Cocktails
Smirnoff Smash Vodka Soda Comes in Four Flavors
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Modernized Vermouth Spirit Ranges
The Martini Range Has Been Refined by Bacardi Limited
Sustainable Spirit Packaging
Sapling Spirits Vodka is Now Packaged in Aluminum Bottles
High-Strength Grain Spirits
Quarter Proof Unveils a New Rebranded Identity and Increased ABV
High-End Spirit Canned Drinks
The Cîroc Red Berry Sparkling Vodka Drink Adapts to Growing Demand
Ready-To-Drink Vodka Cocktails
Zeroes Beverages Debuts at the University of Alabama
Modern Can Rebrands
TÖST Beverages is Expanding Its Product Offerings with New Can Format
Canned Premium Vodka Cocktails
These Canned Cîroc Cocktails Come in Two Options
Potato-Based Spirit Expansions
The Muff Liquor Company Debuts in the US Through Lucas Bols USA
Japanese Heritage Canned Cocktails
-196 Canned Cocktails Come in Two Flavors with a 6% ABV
Combat Sport-Inspired Bar Carts
New Amsterdam Vodka Debuts the NAV x UFC Fight Night Cart
Southern Heritage-Inspired Whiskeys
Dixie Vodka Hails from Charleston, South Carolina
Non-Cardbonated Vodka Teas
Skimmers are Made with a Base of Anheuser-Busch’s Cutwater Vodka
Bar-Quality Canned Martinis
Crystal Head is Sharing Its Own Take on Classic Cocktails
Cost-Conscious Vodka Sodas
Slappy's Vodka Sodas are Simply Formulated and Budget-Friendly
Cuisine-Themed Mustard Packaging
This Colman's Squeezy Bottle is Limited-Edition
Eco-Friendly Alcohol Bottles
This Bacardi Glass Spirits Bottle Was Created with Hrastnik1860
Mediterranean-Inspired Vodkas
CÎROC Limonata Has Tangy Citrus and Italian Lemon Notes
Spy-Themed Spirit Campaigns
Lobos 1707 Tequila & Mezcal Taps Lebron James and Victoria Justice
Refreshing Cherry Beer Labels
Matilda Bay Brewery Debuts New Packaging for Tainted Love Beer
Whimsical Booze-Free Beverages
Everything But The Booze Sells Non-Alcoholic Mocktails in Cans
Extra-Tart Canned Vodka Drinks
Lemada Vodka Lemonade Comes in Two Flavor Options
Collaboration Scottish Soda Cocktails
The Funkin Irn-Bru Vodka Martini Has 5% ABV
Ready-to-Pour Cocktail Gifts
The Deko Cocktails Gift Box Pairs Signature Serves with Garnishes
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Festive Vodka Campaigns
Patrick Schwarzenegger is Ketel One's First-Ever Spirit Advisor
Official Racing Spirit Partnerships
Belvedere and Formula One Partnered to Celebrate Expertise
Meaningful Relationship-Encouraging Campaigns
Iceberg Vodka Debuts 'Foraging Deeper Connections'
Premium High-Proof Vodkas
Dolph Lundgren Enters the Spirit Market with His Hard Cut Vodka Brand
Ready-to-Pour Bottled Cocktails
These New Absolut Cocktails Come in Two Flavor Options
Low-Calorie RTD Vodka Cocktails
Crystal Light Debuts its 'Vodka Refreshers'
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Rosy Vodka Spritz Refreshments
This Rozél Rosé Vodka Canned Spritz Has Light, Fruit-Forward Notes
Artsy Painting-Inspired Bottles
Absolut Introduces the Andy Warhol-Inspired 'blue' Bottle
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Brutalist-Inspired Artful Glassware
TRAGA Introduces the Martini Shot Glass by Daniel Nikolovski
Spontaneity-Inspired Liqueur Campaigns
Casa Redondo Strategically Relaunches the Safari Brand
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Tangy Juice-Infused Vodkas
Polar Ice Releases its Orange Blizzard Flavored Vodka
Outlined Stainless Steel Bottles
Quan Yuan Designs the Cool Line Liquor Bottle Series
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Artfully Downsized Martini Glasses
Chopin and Fferrone Launch the Ernestine Mini Martini Capsule