The New ABSOLUT VODKA Bottles Will Vary Over 4 Million Designs
Vivian Lau — August 21, 2012 — Marketing
References: absolut & brandingmagazine
The new ABSOLUT Vodka bottles are currently in the back shop, but the new line will be rolled out soon and it is sure to shock many.
Liquor branding rarely changes, in fact, it is relatively streamlined across the different brands. Most people are familiar with the clear glass bottles that hide little of its potent content. ABSOLUT is looking to change things up on that end by continuing the concept of its limited-edition bottles and having it spill over into its permanent line. It seems as if the bottles will be vividly colored, with some sporting a three-tiered palette.
Though tight-lipped about what it is exactly the brand is doing, ABSOLUT has mentioned the project is "part mad-scientist and part street-art." This alone should give people a clue of the younger, contemporary and personality-filled look they are going for. The edition will feature close to four million bottles, each individual in design and number.
Liquor branding rarely changes, in fact, it is relatively streamlined across the different brands. Most people are familiar with the clear glass bottles that hide little of its potent content. ABSOLUT is looking to change things up on that end by continuing the concept of its limited-edition bottles and having it spill over into its permanent line. It seems as if the bottles will be vividly colored, with some sporting a three-tiered palette.
Though tight-lipped about what it is exactly the brand is doing, ABSOLUT has mentioned the project is "part mad-scientist and part street-art." This alone should give people a clue of the younger, contemporary and personality-filled look they are going for. The edition will feature close to four million bottles, each individual in design and number.
Trend Themes
1. Customized Packaging - The trend of personalized and unique packaging designs offers opportunities for brands to differentiate themselves and create a memorable customer experience.
2. Artistic Collaboration - Collaborating with street artists and designers to create art-inspired bottle designs can add an element of creativity and appeal to younger consumers.
3. Limited-edition Collectibles - Creating limited-edition bottle designs that are highly collectible can drive excitement and demand among consumers.
Industry Implications
1. Alcohol and Spirits - The alcohol and spirits industry can leverage customized packaging and limited-edition collectibles to create a unique brand image and attract discerning consumers.
2. Packaging and Printing - The packaging and printing industry can capitalize on the trend of customized packaging by offering innovative printing techniques and materials that enable brands to create personalized designs.
3. Art and Design - The art and design industry can explore opportunities for collaborations with alcohol brands, offering their artistic expertise to create visually stunning bottle designs that resonate with consumers.
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