Sipsmith's Eerie Birdhead Packaging Lures Label-Lovers
Christina Butty — June 18, 2009 — Marketing
References: sipsmith
This packaging is courtesy of Sipsmith, an independent gin and vodka maker.
Based out of London, the two founders, Sam and Fairfax, created their first batch of their product in Spring 2009.
While the picture on the packaging is beautiful, it is a bit creepy that the swan's head goes nowhere. I think it must have been inspired by iconic surrealist painter, Salvadore Dali.
Implications - In the over-saturated world of alcohol sales, being distinctive is the most important asset to a company. Uncommon packaging is one of the best ways to brand your product as different from the majority of similar products on sale. Companies that are interested in spicing up a stagnant product or interested in the short term boost of relevance one gets when debuting new packaging should look into revamping their labels.
Based out of London, the two founders, Sam and Fairfax, created their first batch of their product in Spring 2009.
While the picture on the packaging is beautiful, it is a bit creepy that the swan's head goes nowhere. I think it must have been inspired by iconic surrealist painter, Salvadore Dali.
Implications - In the over-saturated world of alcohol sales, being distinctive is the most important asset to a company. Uncommon packaging is one of the best ways to brand your product as different from the majority of similar products on sale. Companies that are interested in spicing up a stagnant product or interested in the short term boost of relevance one gets when debuting new packaging should look into revamping their labels.
Trend Themes
1. Distinctive Packaging - Opportunity for companies to stand out in the saturated alcohol sales market by using unique packaging.
2. Branding Differentiation - Potential for companies to differentiate their products and create brand identity through uncommon packaging.
3. Label Revamp - Chance for companies to refresh their product's image and attract attention through new packaging designs.
Industry Implications
1. Alcohol Sales - Opportunity for alcohol companies to boost sales and brand perception through innovative packaging.
2. Product Design - Potential for product design companies to collaborate with alcohol companies on creating eye-catching packaging.
3. Marketing and Advertising - Opportunity for marketing and advertising agencies to assist alcohol companies in rebranding efforts through revamped labels.
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