The Funkin Irn-Bru Vodka Martini Has 5% ABV
Michael Hemsworth — October 15, 2024 — Lifestyle
References: funkincocktails & foodbev
The Funkin Irn-Bru Vodka Martini has been created in partnership between Funkin Cocktails and AG Barr as a libation for avid fans of the signature Scottish soda to try out this fall. The canned cocktail starts off with the signature flavor of Irn-Bru mixed with vodka before being treated to a Funkin's signature nitrogen infusion that enhances the velvety texture of the drink and produces a smooth head when poured. This offers an alternative texture and profile for fans of the soda to enjoy that's distinctly different from the usual effervescence of the canned soda.
Irn-Bru Head of Brand Kenny Nicholson spoke on the Funkin Irn-Bru Vodka Martini saying, "We know consumers are always looking for ‘something new and different’ and the Funkin Cocktails Irn-Bru Vodka Martini delivers just that – a perfect blend of our iconic Irn-Bru flavour and bold spirit with Funkin’s mixology expertise to create the first ever alcoholic Irn-Bru ready to drink cocktail, bringing the flavour of Irn-Bru to the growth of the RTD category.”
Irn-Bru Head of Brand Kenny Nicholson spoke on the Funkin Irn-Bru Vodka Martini saying, "We know consumers are always looking for ‘something new and different’ and the Funkin Cocktails Irn-Bru Vodka Martini delivers just that – a perfect blend of our iconic Irn-Bru flavour and bold spirit with Funkin’s mixology expertise to create the first ever alcoholic Irn-Bru ready to drink cocktail, bringing the flavour of Irn-Bru to the growth of the RTD category.”
Trend Themes
1. Signature Flavor Alcohol Infusions - Integrating beloved regional soda flavors like Irn-Bru into alcoholic beverages offers a unique twist that can captivate both soda enthusiasts and cocktail aficionados.
2. Nitrogen-infused Cocktails - Incorporating nitrogen technology to enhance texture and mouthfeel can differentiate ready-to-drink cocktails, providing an elevated sensory experience for consumers.
3. Collaborative Beverage Innovations - Partnerships between iconic non-alcoholic beverage brands and cocktail mixologists can produce novel drink options that attract new market segments and boost brand loyalty.
Industry Implications
1. Alcoholic Beverages - Expanding the range of ready-to-drink cocktails with unique flavors and textures can significantly drive consumer interest and increase market penetration.
2. Nitrogen Technology - The application of nitrogen infusion in beverages opens up opportunities for creating smooth, creamy textures that can become a distinctive product feature.
3. Brand Collaboration - Strategic collaborations between well-known beverage brands and innovative mixologists can create a buzz in the market and appeal to a wider audience.
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