Tesla Introduces a Unique Smokey Bottle of Mezcal
Amy Duong — June 11, 2024 — Art & Design
References: shop.tesla & community.designtaxi
Electric vehicle manufacturer by Elon Musk, Tesla is breaking into the world of premium spirits with its latest bottle of Mezcal. The bottle is priced at $450 and this makes it one of the most expensive liquors to date. The spirit has a smokey body and it is bottled in a hand-blown structure shaped like a lightning bolt.
This is imagined by the brand's director of product design, Javier Verdura. The inspiration behind the design is drawn from the centuries-old pottery traditions from Oaxaca, Mexico. The actual spirit itself is described as a soft balance of citrus with sweet notes of green apple. This is finished with a lingering smokey taste as the last palette.
Image Credit: Tesla
This is imagined by the brand's director of product design, Javier Verdura. The inspiration behind the design is drawn from the centuries-old pottery traditions from Oaxaca, Mexico. The actual spirit itself is described as a soft balance of citrus with sweet notes of green apple. This is finished with a lingering smokey taste as the last palette.
Image Credit: Tesla
Trend Themes
1. Luxury Alcohol Branding - Tesla's entry into the premium mezcal market highlights the potential for luxury branding and cross-industry ventures.
2. Celebrity-backed Spirits - Elon Musk's involvement with Tesla's mezcal serves to authenticate and elevate the brand's prestige in an emerging market.
3. Artisanal Bottle Design - The hand-blown lightning bolt bottle showcases the blend of traditional craftsmanship and modern branding techniques.
Industry Implications
1. Automotive - Tesla's diversification into the spirits market is a significant shift for an automotive brand, indicating new growth avenues.
2. Premium Alcohol - Tesla's high-priced mezcal aligns with a growing trend of super-premium spirits targeting discerning consumers.
3. Luxury Goods - The meticulously designed mezcal bottle demonstrates the convergence of luxury goods with unique product design.
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