V2O Vodka Packaging Embodies the Essence of Refreshment
Amelia Roblin — January 5, 2012 — Lifestyle
References: leoburnett & thedieline
It seems that a great deal of people are best satisfied with their beverages once they have been prepared to one of two temperature extremes. Few can properly appreciate a room temperature drink, and quite appropriately, V2O Vodka packaging allows its contents to look immediately refreshing.
A team at Blackpencil India, in partnership with Leo Burnett, has come up with what appears to be a bottled vodka on the rocks. The modular concept composes each vessel from organically shaped transparent glass, designed to take the appearance of individual ice cubes stacked into a tower.
Ranging in volume from one cube at 125mL and four cubes at 750mL, V2O Vodka packaging caters to a variety of consumers for an array of occasions. The goodness of ice cold alcohol is sure to sell this spirit, even as it sits in a 20-degree room.
A team at Blackpencil India, in partnership with Leo Burnett, has come up with what appears to be a bottled vodka on the rocks. The modular concept composes each vessel from organically shaped transparent glass, designed to take the appearance of individual ice cubes stacked into a tower.
Ranging in volume from one cube at 125mL and four cubes at 750mL, V2O Vodka packaging caters to a variety of consumers for an array of occasions. The goodness of ice cold alcohol is sure to sell this spirit, even as it sits in a 20-degree room.
Trend Themes
1. Modular Packaging - Explore opportunities to create innovative packaging designs that utilize modular components for an enhanced consumer experience.
2. Temperature-enhancing Products - Develop products that are specifically designed to enhance the temperature of beverages, catering to consumer preferences and providing a unique drinking experience.
3. Visual Design as Appeal - Leverage visually appealing packaging designs that mimic the appearance of natural elements, such as ice cubes, to attract consumers and communicate a refreshing product.
Industry Implications
1. Alcoholic Beverages - Incorporate innovative packaging concepts and temperature-enhancing features in the alcoholic beverage industry to capture consumer attention and offer a distinguished drinking experience.
2. Glassware Manufacturing - Explore opportunities in glassware manufacturing to produce modular glass products that mimic the appearance of stacked ice cubes, enhancing the visual appeal and functionality of various products.
3. Beverage Packaging - Innovate beverage packaging solutions that incorporate modular designs and temperature-enhancing features, catering to consumer preferences for visually striking and refreshing products.
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