Berloga Vodka Bottles Stake Untamed Territory on Liquor Store Shelves
Amelia Roblin — March 11, 2011 — Marketing
References: studioin.ru & packagingoftheworld
Advertising helps, but when it comes to shopping off of the shelf, items like Berloga Vodka bottles are more frequently basketted thanks to their assertive merchandising. The packaging for this alcoholic product was designed by StudioIN, who executed the brilliant idea of making the flask wider. Taking up more space than its neighboring beverages, this brand of liquor is only further strengthened with its rugged image.
The sculpted vessel's label features a jagged (as if burnt or ripped) sticker, an image of trees and rocks representing raw nature, an embossed head of a fierce and roaring predator, and a complimentary metal saber tooth necklace wound around the cap. Epitomizing the roughness of the natural world, Berloga Vodka bottles are quite capable of howling out to potential customers.
The sculpted vessel's label features a jagged (as if burnt or ripped) sticker, an image of trees and rocks representing raw nature, an embossed head of a fierce and roaring predator, and a complimentary metal saber tooth necklace wound around the cap. Epitomizing the roughness of the natural world, Berloga Vodka bottles are quite capable of howling out to potential customers.
Trend Themes
1. Assertive Merchandising - Brands can utilize assertive merchandising to increase basket size and stand out on shelves.
2. Rugged Packaging - Rugged packaging design that embodies the rawness of nature can lead to increased sales and a stronger brand image.
3. Embossed Labels - Embossed labels that feature unique and interesting designs can make a product more desirable to customers.
Industry Implications
1. Alcoholic Beverages - Alcoholic beverage companies can use assertive merchandising and rugged packaging to differentiate themselves in a crowded market.
2. Packaging Design - There is a growing need for packaging design that stands out on shelves and aligns with a brand's image and values.
3. Advertising - Brands can incorporate unique and interesting packaging into their advertising materials to attract customers and increase sales.
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