Fire Fighter Vodka Packaging Was Designed for Emergency Socials
Amelia Roblin — July 18, 2012 — Marketing
References: timmsal.tumblr & packagingoftheworld
Fire Fighter Vodka packaging makes its alcoholic contents seem extra special, like the sort of drink you'd only crack out on exceptional occasions. The tagline "Use in case of party," is pretty perfect.
Timur Salikhov of Russia conceived a branding concept that looks remarkably different to the way that spirits are usually presented, rather contained within what looks like a genuine metal fire extinguisher canister. A characteristic bold red was used to coat the majority of the beverage bottle and a silver top with a flared cap makes Fire Fighter Vodka packaging resemble one further. A clean and bold white typeface labels the product very simply, as one would find on the home safety device.
It's ready for consumption in the event of a near alcohol outage crisis.
Timur Salikhov of Russia conceived a branding concept that looks remarkably different to the way that spirits are usually presented, rather contained within what looks like a genuine metal fire extinguisher canister. A characteristic bold red was used to coat the majority of the beverage bottle and a silver top with a flared cap makes Fire Fighter Vodka packaging resemble one further. A clean and bold white typeface labels the product very simply, as one would find on the home safety device.
It's ready for consumption in the event of a near alcohol outage crisis.
Trend Themes
1. Unique Alcohol Packaging - The Fire Fighter Vodka packaging presents a unique and eye-catching design, disrupting traditional alcohol branding.
2. Emergency-themed Branding - The fire extinguisher-inspired design of Fire Fighter Vodka packaging taps into the trend of emergency-themed branding, offering a playful and memorable experience for consumers.
3. Minimalist Labeling - The clean and bold white typeface on the Fire Fighter Vodka packaging reflects the trend of minimalist labeling in the beverage industry.
Industry Implications
1. Alcohol and Spirits - The Fire Fighter Vodka packaging trend presents opportunities for alcohol and spirits companies to create unique and attention-grabbing branding concepts.
2. Packaging and Design - The emergence of unique alcohol packaging designs like Fire Fighter Vodka opens up opportunities for packaging and design industries to create innovative and visually appealing solutions.
3. Marketing and Advertising - The emergency-themed branding trend seen in Fire Fighter Vodka packaging offers opportunities for marketers and advertisers to create memorable campaigns that resonate with consumers.
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