Firewood Vodka Packaging Alludes to the Inner Warm Felt by the Product
Amelia Roblin — October 14, 2013 — Marketing
References: behance.net & thedieline
Have a shot of a distilled alcoholic spirit and your throat will instantly feel warm. Firewood Vodka packaging has been designed to invoke that comforting sensation, which becomes especially appealing to the consumer during the colder months of the year. Depending on your particular home, a wood fireplace might be your means of keeping yourself cozy, so the comfort of chopped trunks and tree branches was the perfect symbol for this branding scheme.
Constantin Bolimond sculpted logs to serve as the beverage bottles. These are complete with cleanly cut ends and seemingly severed offshoot that serves as the spouts. Firewood Vodka packaging expresses a really clever marketing strategy that's unique and would certainly stand out in bars and on liquor store shelves.
Constantin Bolimond sculpted logs to serve as the beverage bottles. These are complete with cleanly cut ends and seemingly severed offshoot that serves as the spouts. Firewood Vodka packaging expresses a really clever marketing strategy that's unique and would certainly stand out in bars and on liquor store shelves.
Trend Themes
1. Sculptural Packaging - By incorporating sculptural elements into their packaging, brands can create unique and attention-grabbing designs that differentiate their products from competitors.
2. Branding as a Sensory Experience - Using packaging to evoke specific sensory experiences, such as warmth or comfort, allows brands to connect with consumers on a deeper emotional level.
3. Natural and Rustic Aesthetics - Tapping into the trend of natural and rustic aesthetics in packaging design can appeal to consumers seeking authenticity and a closer connection to nature.
Industry Implications
1. Alcoholic Beverages - Innovative packaging designs like Firewood Vodka can disrupt the alcoholic beverages industry by creating unique brand experiences and captivating consumer attention.
2. Packaging Design - The incorporation of sculptural elements in packaging design presents disruptive opportunities for designers to push the boundaries of traditional packaging and create memorable brand experiences.
3. Home Decor and Furnishing - The popularity of natural and rustic aesthetics in packaging design extends to the home decor and furnishing industry, presenting opportunities to create products that align with this trend.
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