Ashlee Beggs' Sleeve Vodka Labels Channel Classic Tattoo Styles
Marissa Brassfield — July 25, 2010 — Marketing
References: ashleebee & behance.net
Tattoo aficionados will appreciate the branding Ashlee Beggs created for Sleeve Vodka. Each label incorporates a different classic tattoo style, from Japanese to pin-up and Sailor Jerry. This branding is particularly appropriate, as the term "sleeve" refers to a dense series of tattoos that extend up a portion of the arm like a shirt sleeve.
See close-ups of Ashlee Beggs' Sleeve Vodka branding above.
Implications - As the importance of viral marketing increases, so too does the potential for corporations and brands to participate in wacky advertising that establishes a lasting image in the mind of consumers. One of the best ways a corporation can do this is by contracting a popular artist to put their own spin on a company's logo or ad campaign.
See close-ups of Ashlee Beggs' Sleeve Vodka branding above.
Implications - As the importance of viral marketing increases, so too does the potential for corporations and brands to participate in wacky advertising that establishes a lasting image in the mind of consumers. One of the best ways a corporation can do this is by contracting a popular artist to put their own spin on a company's logo or ad campaign.
Trend Themes
1. Classic Tattoo Branding - Exploring classic tattoo styles in product branding presents an opportunity for companies to create a unique and nostalgic image that resonates with tattoo enthusiasts.
2. Viral Marketing Strategies - The rise in viral marketing opens up new possibilities for corporations to engage in unconventional advertising, such as collaborating with popular artists to create memorable and attention-grabbing campaigns.
3. Artistic Customization - The trend of incorporating art into branding allows businesses to collaborate with artists and customize their logos or ad campaigns, resulting in visually striking and distinctive brand identities.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can leverage classic tattoo branding to stand out in a crowded market, appealing to consumers who appreciate unique and visually appealing products.
2. Marketing and Advertising - The marketing and advertising industry can benefit from incorporating viral marketing strategies, helping businesses create memorable campaigns that capture the attention of consumers in today's digital landscape.
3. Art and Design - The art and design industry offers opportunities for artists to collaborate with companies and create custom brand identities that combine artistic expression with commercial appeal.
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