This Design from Hired Guns Creative is Memorable
Paul Maccarone — August 8, 2013 — Art & Design
References: hiredgunscreative & designtaxi
Not only do these clever glow-in-the-dark vodka bottles build a huge amount of brand image and awareness, but they're also the perfect packaging design to increase brand loyalty. A lot of people love to have something distinct, and that's especially true when it comes to their drink of choice.
Having a really good design for your vodka bottles can be the trump card that can elevate your brand even over the taste of the product. The design comes from Canadian firm 'Hired Guns Creative' and was conceptualized for the 'Arbutus Distillery' for its new 'Coven' vodka brand. The glowing images have a spooky feel to them that would definitely be a hit at the darkly lit night clubs around the world. The perfect holiday for this design would definitely be Halloween as not only does the theme fit, but it's a huge club attraction.
Having a really good design for your vodka bottles can be the trump card that can elevate your brand even over the taste of the product. The design comes from Canadian firm 'Hired Guns Creative' and was conceptualized for the 'Arbutus Distillery' for its new 'Coven' vodka brand. The glowing images have a spooky feel to them that would definitely be a hit at the darkly lit night clubs around the world. The perfect holiday for this design would definitely be Halloween as not only does the theme fit, but it's a huge club attraction.
Trend Themes
1. Glow-in-the-dark Packaging - Disruptive innovation opportunity: Explore the use of glow-in-the-dark packaging to create memorable brand experiences and increase brand loyalty.
2. Distinctive Product Design - Disruptive innovation opportunity: Invest in a unique and visually striking product design to make your brand stand out and gain a competitive edge.
3. Theme-specific Packaging - Disruptive innovation opportunity: Create packaging designs that align with specific holidays or events to captivate consumers and generate buzz.
Industry Implications
1. Alcohol and Spirits - Disruptive innovation opportunity: Incorporate innovative packaging designs in the alcohol and spirits industry to differentiate products and attract consumers.
2. Nightlife and Entertainment - Disruptive innovation opportunity: Collaborate with nightlife venues and entertainment establishments to develop customized glow-in-the-dark packaging that enhances the overall experience.
3. Seasonal and Holiday Goods - Disruptive innovation opportunity: Partner with seasonal and holiday goods companies to create themed packaging designs that align with specific occasions and increase consumer engagement.
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