Amur Tiger Vodka Packaging is as Slick as the Fierce Animal Pictured On it
Amelia Roblin — October 8, 2013 — Marketing
References: gj-packaging & packagingoftheworld
Unless Amur Tiger Vodka packaging is placed amongst other similar items, the consumer may not successfully guess the contents of the container. This impactful-looking product is the result of a challenge to find a new way to dress up alcohol.
GJ Packaging was working with a company that produces a unique Russian spirit in Far East Siberia. The team aimed to incorporate a sense of exoticism by dressing up the bottle in an unusual way. The vessel is made of glass, yet it's been completely covered in matte white and black shades, then decorated with gold to illustrate the beverage's feline namesake. Amur Tiger Vodka packaging undoubtedly stands out as a fresh, stylish and modern drink, appealing especially to the younger generation in the nightclub scene.
GJ Packaging was working with a company that produces a unique Russian spirit in Far East Siberia. The team aimed to incorporate a sense of exoticism by dressing up the bottle in an unusual way. The vessel is made of glass, yet it's been completely covered in matte white and black shades, then decorated with gold to illustrate the beverage's feline namesake. Amur Tiger Vodka packaging undoubtedly stands out as a fresh, stylish and modern drink, appealing especially to the younger generation in the nightclub scene.
Trend Themes
1. Bold Packaging Design - Opportunity for companies to create impactful and unique packaging designs that differentiate their products.
2. Experiential Branding - Trend towards incorporating elements of exoticism and storytelling into branding to create a memorable consumer experience.
3. Targeting Younger Consumers - Focus on designing products and branding that appeal to the younger generation, particularly in the nightclub scene.
Industry Implications
1. Alcohol Manufacturing - Opportunity for alcohol manufacturers to differentiate their products through innovative packaging that attracts consumer attention.
2. Packaging Design - Rise in demand for creative packaging design services that help brands stand out on store shelves.
3. Branding and Marketing - Growing need for branding and marketing agencies to provide strategies that connect with younger consumers and create memorable experiences.
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