Ghost Labs' Remixed Minimalist Cocktails are Completely Clear
Laura McQuarrie — March 18, 2025 — Lifestyle
References: weareghostlabs & thegrocer
Ghost Labs is a new range of remixed cocktails that are low in calories and completely colorless. In the range, early adopters will enjoy a fresh experience of familiar base spirits. Each minimalist ready-to-drink cocktail is named after base spirits like Tequila or Gin, which are enhanced with unique ingredients for a novel experience. Whiskey, for instance, plays with honey, pair and gingerbread, and Vodka defies expectations with the rich flavors of espresso, cascara cherry and refreshing guarana.
These beverages were created with an award-winning chef by breaking down ingredients on a molecular level and then rebuilding them. Fully clear yet packed with flavor, Ghost Labs cocktails promise "bold taste without the visual expectation."
These beverages were created with an award-winning chef by breaking down ingredients on a molecular level and then rebuilding them. Fully clear yet packed with flavor, Ghost Labs cocktails promise "bold taste without the visual expectation."
Trend Themes
1. Molecular Mixology - The use of molecular techniques to reconstruct cocktail flavors opens new avenues for creating unexpected taste experiences that challenge traditional beverage norms.
2. Clear Beverage Innovation - The trend towards colorless drinks offers an opportunity for brands to surprise consumers with bold flavors that defy visual stereotypes.
3. Calorie-conscious Cocktails - As consumers seek healthier options, the focus on low-calorie alcoholic beverages presents a chance to cater to a growing market concerned with wellness.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can explore the potential of colorless cocktail offerings to capture the interest of adventurous drinkers.
2. Culinary Arts - By integrating award-winning chefs into cocktail development, the culinary industry can expand its influence to include innovative drink formulations based on molecular gastronomy.
3. Health and Wellness - The increasing demand for low-calorie and visually intriguing alcoholic options creates a niche for health-conscious consumers within the wellness industry.
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