Casa Rex Creates Fun-Loving Packaging for SKYY Vodka
Susan Keefe — February 4, 2012 — Lifestyle
References: casarex & packagingoftheworld
SKYY Vodka turned to the creative minds at the celebrated design firm Casa Rex to help the brand make a striking debut on the Brazilian market. The premium vodka brand has enjoyed enviable success in North America and other parts of the world, but now it's setting its sites on the South American market. To make the vodka's first foray onto Brazilian liquor store shelves, special Casa Rex created a eye-catching SKYY Vodka party pack that includes a set of exclusive headphones in addition to the vodka.
Sporting the same intoxicating royal blue of the iconic bottle, the SKYY Vodka party pack highlights the fun and excitement of a night out on the town. The headphones appear to be plugged into the bottle making the vodka appear as a beat blaring force of fun. The graphics on the box feature silhouetted party-goers, which fits the DJ-like aesthetics of the headphones.
Fun, vivacious and flirty, the Casa Rex SKYY Vodka packaging is a party animal.
Sporting the same intoxicating royal blue of the iconic bottle, the SKYY Vodka party pack highlights the fun and excitement of a night out on the town. The headphones appear to be plugged into the bottle making the vodka appear as a beat blaring force of fun. The graphics on the box feature silhouetted party-goers, which fits the DJ-like aesthetics of the headphones.
Fun, vivacious and flirty, the Casa Rex SKYY Vodka packaging is a party animal.
Trend Themes
1. Localization of Packaging Design - More brands will look to create packaging specific to certain regions to better appeal to local customer bases.
2. Packaging as an Experience - Packaging will be designed to create an interactive and memorable experience for customers.
3. Integration of Technology in Packaging - More packaging designs will incorporate technology such as augmented reality or interactive elements.
Industry Implications
1. Alcoholic Beverages - Brands within the alcoholic beverage industry will look to create packaging that better appeals to local customer bases.
2. Consumer Electronics - Companies within the consumer electronics industry could explore partnerships with other industries, such as liquor brands, to create unique packaging experiences that incorporate technology.
3. Graphic Design - Design firms like Casa Rex will have opportunities to create innovative packaging designs that appeal to younger, more tech-savvy consumer demographics.
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