There are few people that can resist munching on a little something between meals, which is what this collection of snack branding examples looks to tempt you to do. The actual definition of what can be considered a snack is quite lax; anything from a chocolate bar to popcorn technically fits into the equation. However, the branding approaches that prepackaged goods companies take when trying to tempt buyers when they're walking down the grocery aisle is usually quite specific.
Often bright, bold and eye-catching, these examples of snack branding focus on getting us peckish without going as far as literally showing us the product through a see-thru window. So, whether it's for a party or the everyday, perchance this collection of snack branding examples will help inspire you on your next shopping trip.
74 Snack Branding Examples
From Exotic Popcorn Snacks to Masculine Snack Branding:
Michael Hemsworth — Oct 13, 2014 — Lifestyle
74
Origami Snack Packaging
Gautier's Winter Nuts Branding Unfolds to Reveal Seasonal Inspiration
73
Naturally Harvested Ocean Chips
These Seaweed Chips Swim Against the Tide of Traditional Snacks
72
Fashionable Snack Packaging
Emily Fruit Crisps Pouches Feature High-Fashion Fruit Prints
71
Blabbermouth Biscuit Branding
Bla-Bla Cookies Packaging Provides a Snack to Stop the Gossip
70
Plaited Paper Packaging
Simone Cookies Branding is Winsomely Woven for a Homemade Image
69
Simplified Snack Packaging
Just Bar Branding Keeps its Image as Straightforward as its Ingredients
68
Snacking Subscription Boxes
General Mills' Nibblr Subscription Box Delivers Small Healthy Snacks
67
Celebratory Snack Packaging
The Sweet Harvest's Packaging Looks Like a Candy Wrapper or Nutcracker
66
Doodled Snack Packaging
J Lally Brand's Bags Integrate Images of Their Contents with Illustrations
65
Simple Shape Snack Branding
The EasyFood Packaging Concept by Adrienn Nagy is Fun and Graphic
64
Peelable Snack Packaging
Banana Sprint is a Handy Banana Snack for Eating on the Go
63
Fried Chicken Potato Crisps
The KFC Chicken Flavored Chips are a Savory Dish Without the Meat
62
Tropical Cookie Boxes
Honolulu Cookie's Creative Cookie Packaging is Wrapped in a Pineapple
61
Suggested Intake Food Packaging
'23 a Day' Almonds Provides a Perfect Amount for Daily Snacks
60
Masculine Snack Branding
Manfood's Food for Guys Satisfies a Void with Crisp, Chunky Snacks
59
Life-Saving Granola Bars
This Snack Bar Packaging States Its Bold Mission to Save Lives
58
Fruity Bar Packaging
Gaea's Snack Bar Wrapper Highlights Simple, Pure Ingredients
57
Pot-Infused Snack Packaging
These Student Designs Alter the Perception of Marijuana Edibles
56
Spectral Snack Branding
Popico Popcorn Packaging Uses the Vibrant Edibles to Enhance the Design
55
Scrumptiously Sketched Snacks
Propercorn Packaging Delightfully Depicts Delicious Ingredients
54
Hungry Beast Branding
Omnomnom Snack Packaging Appeals to Adolescent Monsters
53
Bean-Flavored Chocolate Bars
The Green Zunda Kit Kat is Made from Ground Edamame
52
Fruity Fair Trade Snacks
Geobar's Natural Energy Bars Are Healthy & Fair Trade
51
Peekaboo Snack Packaging
Mishutka's Snack Packaging Features Clever Cutouts and a Curious Bear
50
Organic Chip Branding
Garden of Eatin' Underwent a Massive Redesign
49
Laundry-Line Biscuit Branding
BBROOD Packaging Leaves Over-Designed Competitors Out to Dry
48
Raw Ingredient Chocolate Bars
Giddy YoYo Chocolates Contain Natural Mood-Boosting Ingredients
47
Protein-Packed Bean Chips
Beanitos' Flavored Chips Have a Base of Beans Rather Than Potatoes
46
Edible Leaf Branding
Food Doctor Packaging's Image Grows From the Notion of Natural Health
45
Vegan Snack Subscription Boxes
Vegan Cuts' Vegan Food Box is an Easy Way to Please Animal Lovers
44
Bold Wordy Branding
Goodbody Packaging is Dominated by Appealing Encouraging Text
43
Sriarcha-Flavored Iconic Chips
This New Spicy Snack Packs a Delicious and Mouthwatering Punch
42
Fish Jerky Snacks
Otuna's Jerky Meat Snack Swaps Beef for Fish
41
Superhero-Inspired Cakes
These Hostess X-Men Twinkies are X-tremely Tasty
40
Fruity Gluten-Free Snacks
Enduro Bites is an All-Natural Energy Food for Health Nuts
39
Upscale Popcorn Branding
AMAIZE Popcorn is Natural and Nutritious
38
Scandinavian Rye Chips
The Nordic Bakery Introduces a Healthy Snacking Option
37
Pork-Flavored Popcorn
Bacon Pop is A Crispy Tasty Snack Food for Satisfying Cravings
36
Cartoony Typographic Branding
The Casual Quality of Nossos Nuts Packaging Appeals to the Snacker
35
Princess Snack Packaging
In Japan, Fans Can Purchase Edible Disney Frozen Film Goodies
34
Chocolate Coffee Bars
Awake Bars Combines Chocolate and Coffee for the Ultimate Energy Boost
33
Fried Cheese-Filled Chips
7-Eleven is Releasing an Exclusive Cheesy Snack Called Doritos Loaded
32
Bite-Ready Branding
Tusso Packaging Presents its Products Like They're Set to be Eaten Immediately
31
Whiskey Potato Chips
These Liquor-Flavored Chips are a Great Savory Snack Option
30
Predatory Animal Treats
The Toasted Scorpions Snack is Made for Fans of Fear Factor
29
Transformative Chip Containers
Anthony Cole's Chip Packaging Morphs into a Bowl After Opening
28
Newspaper Snack Packaging
Burton's Snack Pouch Packaging is Styled Like a Fresh News Delivery
27
Bear-Mimicking Treats
The Hungry at Midnight Panda Cookies are Almost Too Cute to Eat
26
Chocolate-Coated Chips
Lay’s Created Chocolate Potato Chips to Please All Your Taste Buds
25
Wholesome Jerky Snacks
Golden Valley Natural's Beef Jerky Snacks Are Clean and Organic
24
IPA-Flavored Snack Bars
ReGrained Beer Granola Bars are Made Using Leftover Brewing Grains
23
Cheesy Pop-Infused Snacks
The Pepsi-Flavored Cheetos Make for a Strange Marriage of Taste
22
Festive Snack Flavors
Gingerbread Twix and M&Ms are the Perfect Holiday Snacks
21
Piquante Ketchup Chips
The Srirachup Kettle Chips by the Neal Brothers Pack a Spicy Punch
20
Lettered Edibles Branding
Peter Popple's Popcorn Packaging Entices with its Iconic Character
19
Caffeinated Candy Bears
Energy Gummy Bears are Both Palatable and Packed with Power
18
Festive Popcorn Boxes
This Fun Christmas Packaging Pops with Holiday Cheer
17
Mega Meat-Infused Protein Bars
These Epic Bars are Going All Meat and Ditching the Whey
16
Dessert-Infused Chips
Switch Out Your Sour Cream and BBQ for the New Pringles Holiday Flavors
15
Sweetly Spicy Beef Jerky
This Combination of Sriracha and Beef Jerky is as Delicious as Snacks Get
14
Caffeine-Infused Brownies
These Get Up and Go Baked Goods Pack One Cup of Joe
13
Merited Chocolate Packaging
The Merit Chocolate Badges Make Sure You've Earned Your Treat
12
Drawing Utensil Dairy Snacks
The ‘Crayola Crayon String Cheese’ is Great for Back to S
11
Exotic Popcorn Snacks
Love Popcorn's Snacks Boast All-Natural, Foodie-Approved Flavors
10
Playful Snack Baskets
Baskets by Rita's Gift Basket for Kids Balance Healthy Snacks with Toys
9
Superfood-Infused Chocolates
WiseOne Superfoods' Healthy Raw Chocolates Boast Health Benefits
8
Bourbon-Infused Sunflower Seeds
Jim Beam's Sunflower Seeds are Smokey and Delicious
7
Spicy Condiment-Flavored Candies
The Sriracha Chocolate Bar Brings the Heat to Your Mouth
6
Caffeinated Candies
Enjoy the Best of Both Worlds with Cracker Jack'd Snacks
5
Sweetened Meat Snacks
This Sweet Meat Jerky is Amazingly Organic and Full of Protein
4
Calorie-Cutting Microwave Popcorn
The Jolly Time Microwave Popcorn Uses a Healthy Blend of Oils
3
Wholesome Wildlife-Inspired Snacks
BEAR Nibbles Use Unaltered Fruit and Recyclable Packaging
2
Deliciously Porky Sticks
These Savory Bacon Sticks are Great Salty Snacks
1
Spice-Infused Carnivore Snacks
Jack Link’s Sriracha Beef Jerky Will Make You Cry
Related Ideas
Western-Themed Snack Products
Fritos Classic Ranch Pays Homage to the Brand's History
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Snack-Stashing Boots
Pringles x Crocs Collaborated on Footwear Inspired by Crisps
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Nutrient-Dense Snack Bars
Kind Snacks Unveiled a Savory and a Fruit-Packed Product Line
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
80s-Inspired Pet-Friendly Cereals
BARK Presents the Snack Pack of Colorful Cereal Boxes
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Crave-Worthy Nutritious Food Brands
CVS Pharmacy Announced the Launch of Well Market
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Spicy Cheddar Popcorn Snacks
SkinnyPop Popcorn Cheddar Jalapeño is Flavor-Packed and Low-Cal
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Spicy Consumer-Driven Snacks
These Extra Flamin’ Hot Snacks Come in Three Varieties
Chickpea-Based Healthy Snacks
PepsiCo's Walkers Brand Unveils the Wotsits Chickpea Crisp Products
Gourmet Snack-Focused E-Commerce Platforms
Goody's Focuses on Gourmet Popcorn and Chocolates
Fashion House Chip Bags
Balenciaga Presents Its Own Branded Premium Snack Bags
Vintage-Inspired Pet Cereals
BARK Launches a Collection of Dog Treats Inspired By Vintage Cereals
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Crunchy Toaster Pastry Snacks
Pop-Tarts Crunchy Poppers are Crunchy on the Outside
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Halloween-Inspired Snacks
Mars Has Released Its Halloween Lineup, Which Includes Seven Products
Cartoon-Celebrating Snack Branding
Popchips and The Garfield Movie Partnered for New Branding
Nutritious Snack Bar Ranges
Kind Snacks Debuts the 'Savory' and 'Seeds, Fruits, and Nuts' Lines
Refreshed Chocolate Bar Logos
Sterling Brands Redesigned its Kit Kat Logo to be Thicker
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Neuroscience-Inspired Pecan Snack Mixes
Wanderlands Embraces Culinary Creativity and Neuroscience
Ice Cream-Inspired Candy Bars
These Nestlé Sharing Bags Come in Four Flavor Options
Spooky Lunch Snack Ranges
These General Mills Halloween Products Come in New and Returning Options
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Refreshed Snack Packaging
Mary’s Gone Crackers Has Unveiled New Packaging Designed
Savory Ramen Popcorn Snacks
Nomad Snacks' Ramen Popcorn Has Hints of Garlic, Ginger, Soy & Sesame
Bakery-Inspired Snack Bars
Nature Valley Soft Baked Muffin Bars are Arriving in the UK
Flavorful Puffed Snacks
Pringles® Debuts Pringles® Mingles™ in Canada
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Convenient Kid-Focused Snack Options
KIND Healthy Snacks Debuts a Product Line Called KIND Kids
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Sandwich-Inspired Pretzel Snacks
Quinn PB&J Berry Pretzel Nuggets Have a Classic Flavor Profile
Healthy Trail Mix-Style Bars
KIND Snacks Debuts a Collection of Sweet and Savory Snacks
Exclusive Social Shopping Snacks
Like Air is Launching Limited-Time Flavors on TikTok Shop
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Better-for-You Snack Rebrands
Eat Real's New Rebranding Highlights Nutritious Ingredients
Savory On-the-Go Snack Bars
Fresh Food For Now Savory Bars Come in Two Flavors
Spicy Cuisine Snack Chips
The Pringles Hot Snacks Come in Five Piquant Flavors
Pillow-Sized Snack Packs
Proper Snacks and Netflix Launched a Special Sweet and Salty Popcorn
Chocolatey Kettle Corn Snacks
Trader Joe's Has New Chocolatey Drizzled Strawberry Kettle Popcorn
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Do-Good Pizza Taste Tests
The Good Tastes Better Social Experiment Sees Purpose Impact Perception
Nostalgic Snack Ranges
Munchies Returns to Canada After a 20-Year Hiatus
Spicy Snack Range Expansions
Doritos Dinamita Now Comes in Four Flavors to Delight Spicy Fare Fans
Brain-Fueling Fruit Snacks
Brainiac Fruit Snacks Have Omega-3s, Choline and Lutein
Celebratory Popcorn Products
Poppy Hand-Crafted Popcorn is Marking 10 Years with New Flavors
Barbecue-Themed Snack Chip Packs
The BBQ & Cheddar Mix Frito-Lay Variety Pack Has 18 Servings
Celebratory Musical Snack Campaigns
This Butterkist Wicked Promotion Celebrates the Upcoming Movie
Spooky Halloween Snack Hybrids
Snax-Sational Brands Debuts Its Cookie Pop OREO® Halloween Edition
Rebranded Spicy Chip Brands
Frito-Lay Announced it is Reviving Flamin' Hot as its Own Brand
Heritage-Driven Bread Branding
The Gonnella Baking Company Has Modernized its Legacy Profile
Road Trip-Inspired Snack Chips
McCoy’s Epic Eats Crisps Come in Two New Flavors
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Fridge-Free Protein Snack Packs
Whisps Protein Snackers Come with Meat, Cheese and Fruit
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Festive Savory Snack Ads
Frito Lay Canada is Encouraging Canadians to Leave Out Chips for Santa
Chocolatey Cereal Snack Bars
Cadbury Brunch Choc Chip Bars are Sweetened with Chocolate and Honey
DIY Snacking Popcorns
Popcorn Kitchen's Gourmet Popping Kernels Inspire Creativity in the Kitchen
Ready-to-Eat Retailer Snacks
These New 7-Eleven Menu Items are Arriving This Summer
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Streaming Service Snack Ranges
Netflix Now Popping Was Created with Popcorn Indiana
Nostalgic Health-Conscious Snacks
Lexington Bakes Has Refreshed Its Product Offerings
Consumer-Driven Retailer Snacks
These New Kent Kwik Private Label Snacks are Premium
Crispy Low-Cost Snack Products
Choc Nibbles Now Come in Five Flavors in £1 Price-Marked Packs
Festive Everyday Biscuit Branding
Fox’s Burton’s is Launching Festive Packaging for the Holidays
Navigational Protein Bars
Perfect Bar Created a Bar with a GPS to Lead Shoppers to Its Product
Adult-Targeted Milk Chocolates
Gnaw Chocolate Makes Bold Flavors That Evoke Childhood Memories
Pretzel-Inspired Snack Products
Pretzelized Pretzel Crackers and Pizza Chips are Flavorful
Convenience-Focused Family Meals
Hain Celestial Group Highlights Convenient Snack and Meal Options
Cinema-Inspired Chocolates
A24 Movie Chocolate Shares the Flavors of Beloved Theater Refreshments
Saucy High-Definition Screen Campaigns
Zaxby’s is Leveraging the Busy Black Friday Shopping Period
Nutritious Pouch-Packaged Yogurts
The Nomadic Good To Go Range Includes Three Flavors
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Exclusive Food Sampling Initiatives
SkyFlakes is Running an In-Store Sampling Campaign
Expansive Spicy Snack Rebrands
The Flamin' Hot Brand Branches Off to Perform Standalone
Snack-Branded Beverage Cups
bp and Frito-Lay North America Collaborated for Drink Cup Branding
Seasonally Flavored Snack Products
Seabrook Seasons Eatings Snacks Come in Two Flavors
Refrigerated Trail Mixes
Fresh Face Foods is Offering a Fresher Take on a Classic Snack
Savory Bear-Shaped Potato Snacks
Pom-Bear Snacks Introduced New Flavors and Branding
Texture-Rich Yogurt Barks
General Mills Launches the YoBark Brand for Family Snacking
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Charitable Limited-Edition Snack Initiatives
SNAX-Sational Brands Debuts Its #SnackGiving Campaign
Flavorful Portioned Snack Products
graze Snack Packs Come in Two Flavor Options
Basketball-Celebrating Snack Crackers
Ritz Toasted Chips Have Debuted Two New Flavors
Crunchy Baked Cheese Snacks
Whisps Popped Backed Cheese Snacks Come in Three Flavors
Retailer Football Food Ranges
The Kroger Big Game Snack Range is Being Launched for Fans
Savory-Sweet Snack Packs
Olli Snack Packs Conveniently Combine Salami, Cheese & Fruit
Healthy Superhero-Themed Snacks
Too Yumm! Teams Up with Marvel to Launch a Range of Healthy Snacks
Flavorful Influencer Popcorns
Be Happy Snacks Whole Grain Kernel Popcorn Comes in Three Flavors
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Luchador-Inspired Tortilla Chips
El Nacho Tortilla Chips Have Bold Branding and Color
Vegetable-Based Snack Puffs
Snack'in For You Launches a New Snack Line Featuring Vegetable Puffs
Healthy Australian Snack Ranges
Arnott’s Launches the Snack Right Range Through Saatchi & Saatchi
Snacking-Friendly Chocolate Bars
Hu Snack-Size Bars are Perfect for Anytime Enjoyment
Gourmet Holiday Gift Shops
Bonnie & Pop Boasts a Diverse Range of Premium Gourmet Gift Boxes
Super-Spicy Snack Mixes
Snak Club & Hot Ones Created Fiery Flavors for On-the-Go Snacking
Travel-Inspired Pretzel Packaging
Sabio's Snacking Passport Offers an Interactive Element
Crunchy Cheese-Flavored Popcorns
Whisps Unveils the New Whisps Popped Line with Real Cheese
Snacking Mishap Campaigns
The Other Hand by Cheetos Shows Snackers Who Refuse to Put the Bag Down
Personality-Packed Snack Filters
Jack Link's Created Bold "Flavor Filters" for Gen Z Job Seekers
Snack-Packed QSR Boxes
The Jack in the Box Mega Munchies Box is Packed with Ample Food
Convenience Retailer Private Labels
These New 7-Eleven Private Label Products are Value-Minded
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Health-Focused Snack Assortments
The AWG Brands Best Choice Produce Snack Program Has 15 Products
Soft Brittle Snacks
Tam’s Sweets Makes Decadent Treats That Differ from Traditional Hard Brittle
High-Quality Chocolatey Marshmallow Treats
Mallow & Marsh Products Boast a Permissible Profile
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Gin-Paired Popcorn Snacks
Popcorn Kitchen & Craft Gin Club Joined Forces to Delight Gen Z
Appetizer-Themed Holiday Campaigns
Summer Fresh® Debuted 12 Days of Appetizer Recipes
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Spiced Chocolate Snack Ranges
The Snak Club Tajín Seasoned Chocolatey Range is Arriving Now
Conveniently Canned Snack Products
These Chillo Foods Snack Products Come in Six Options
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Colorful Premium Popcorn Snacks
Popcorn Kitchen Rainbow Sweet & Salt is Flavorful and Chromatic
Premium Spanish Snack Ranges
The Brindisa Perelló Collection Includes Six Varieties
Tasty Nutritious Snack Campaigns
ALOHA Launches the Deliciously Satisfying Campaign
Popcorn-Inspired Pretzel Snacks
Snack Factory Pop’ums Come in Three Flavor Options
Charcuterie-Inspired Nut Snacks
The Columbus Craft Nuts Come in Four Foodie-Inspired Flavors
Gourmet Baked Beans
Clark Foods Boasts a Line of Flavorful Baked Bean Options
Migraine Management Snacks
Amia Created a Migraine-Friendly Snack Line Free from Top Triggers
Efficiency-Optimized Snack Packaging
This Kellanova Snack Packaging Has Reduced Plastic
Healthy Fried Potato Chips
Farmley Expands Product Portfolio by Launching Munchies
Limited-Batch Crowdsourced Cookies
Myna Snacks Created Three New Flavors Inspired by Its Community
Nutrition-Focused Cereal Branding
The Cheerios Range is Showcasing New Branding in the UK
Festival Season Snack Campaigns
KP Snacks and Live Nation Partnered for a New Popchips Campaign
Nostalgic Seasonal Snack Campaigns
This Tyrrells Campaign Encourages Holiday Snacking
Olive Snack Packs
Divina's Snackable Olives are Brineless and Ready to Take on the Go
Sophisticated Supermarket Sub-Brands
Asda Unveils its 'Exceptional' Brand for High-End Shoppers
Creepy Autumnal Snack Packaging
Walkers Halloween Packs Transform Classic Snacks
Cost-Conscious Private Label Snacks
These New Salty Snack Products from AWG Brands are Flavorful