Anthony Cole's Chip Packaging Morphs into a Bowl After Opening
Laura McQuarrie — October 9, 2014 — Lifestyle
References: behance.net & behance.net
This chip packaging concept by Anthony Cole rethinks the way corn chips are traditionally bagged. The triangular-shaped chips are stacked in a tall tube that can be fanned open for eating, giving you much more room to get your hand into the container.
The design is similar to a tall tube of Pringles, but this container's unique triangular shape makes it easy to shift from one form to another. When it's closed up, the outside of the tube has three panels that are visible, and even more surface area is revealed when the chip container has been expanded fully. The comical corn chip package features a lot of expressive, enthusiastic type, and rightfully so, since this is a chip packaging design that all snackers would be happy to get their hands on.
The design is similar to a tall tube of Pringles, but this container's unique triangular shape makes it easy to shift from one form to another. When it's closed up, the outside of the tube has three panels that are visible, and even more surface area is revealed when the chip container has been expanded fully. The comical corn chip package features a lot of expressive, enthusiastic type, and rightfully so, since this is a chip packaging design that all snackers would be happy to get their hands on.
Trend Themes
1. Transformative Chip Packaging - This innovative chip packaging concept transforms from a tube to a bowl, providing a unique snacking experience.
2. Enhanced Snacking Accessibility - The triangular-shaped chips and expandable design of this packaging allow for easier access and enjoyment of the snacks.
3. Engaging Packaging Design - The expressive and enthusiastic design of this chip packaging creates a fun and memorable snacking experience.
Industry Implications
1. Food Packaging - The food packaging industry can leverage this transformative chip packaging concept to create more interactive and convenient packaging solutions.
2. Snack Food - The snack food industry can utilize the enhanced accessibility and unique design of this chip packaging to differentiate their products and attract more customers.
3. Graphic Design and Marketing - Graphic design and marketing industries can explore the use of expressive and engaging packaging designs to captivate consumers and increase brand appeal.
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