Popchips and The Garfield Movie Partnered for New Branding
Michael Hemsworth — April 24, 2024 — Marketing
References: popchips & snackandbakery
Popchips and The Garfield Movie have announced a partnership that will see the better-for-you snack brand putting the namesake feline cartoon character front and center on its latest Nacho-flavored snack.
The partnership between the Our Home brand and Columbia Pictures/Alcon Entertainment will see Garfield lounging on the front of Popchips Nacho snacks to help celebrate the upcoming film. The limited-edition branding is expected to help catch the attention of shoppers, while the product's non-GMO, vegan, gluten-free and low-calorie profile will likely support a purchase.
Chief Growth Officer of Our Home Marshall Osborne spoke on the Popchips and The Garfield Movie partnership saying, "Coming in with the big cheesy energy, Popchips Nacho is the perfect snack for Garfield to munch on and feel the freedom of finishing the whole bag. The amusing movie scene wonderfully captures the chip's satisfying flavor and crunch that you just can't stop eating. Garfield loves it, and we know snackers everywhere will too."
Image Credit: Popchips
The partnership between the Our Home brand and Columbia Pictures/Alcon Entertainment will see Garfield lounging on the front of Popchips Nacho snacks to help celebrate the upcoming film. The limited-edition branding is expected to help catch the attention of shoppers, while the product's non-GMO, vegan, gluten-free and low-calorie profile will likely support a purchase.
Chief Growth Officer of Our Home Marshall Osborne spoke on the Popchips and The Garfield Movie partnership saying, "Coming in with the big cheesy energy, Popchips Nacho is the perfect snack for Garfield to munch on and feel the freedom of finishing the whole bag. The amusing movie scene wonderfully captures the chip's satisfying flavor and crunch that you just can't stop eating. Garfield loves it, and we know snackers everywhere will too."
Image Credit: Popchips
Trend Themes
1. CARTOON-CENTRIC BRANDING - Leveraging iconic cartoon characters for product branding creates engaging partnerships with entertainment industry giants.
2. LIMITED-EDITION COLLABORATIONS - Collaborating on exclusive product designs tied to movies generates buzz and captures consumer attention effectively.
3. HEALTHY SNACK INNOVATION - Incorporating health-conscious features into snack products enhances brand appeal and meets consumer demand for better-for-you options.
Industry Implications
1. FOOD AND BEVERAGE - Innovative snack branding strategies offer opportunities for unique collaborations with the entertainment industry for increased brand visibility.
2. ENTERTAINMENT - Strategic partnerships with snack brands open up avenues for movie studios to engage with audiences through novel promotional tie-ins.
3. HEALTH AND WELLNESS - The fusion of beloved cartoon characters with healthier snack options presents opportunities for brands to cater to health-conscious consumers without sacrificing taste.
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